Can You Imagine a World Without a Superpower?

Coined by Dutch-American geo-strategist Nicholas Spykman in 1943, the political term ‘superpower’ is used to refer to a country with the ability to influence events or project power on a global scale. ’ It is difficult, if not impossible to envisage a world without a superpower. There are a number of reasons to support this assumption. We begin with the first and most blaring- It is simply difficult to imagine a world without a superpower because history itself has shown that there has yet to come a time when one or more powers do not rise above its counterparts in terms of economic and/or political factors to the extent that they are able to impact various issues on a global level. From the ancient civilizations such as the Persian, Roman, Mongol, Portuguese and Spanish empires to the Russia during the Cold War and the USSR today, we have yet to observe a period of time when the world has observed an equitable balance of power. It can be argued that just because it has not happened yet, does not mean it will not happen one day. This is a firm basis for a counter-argument, however, it must be understood that in the foreseeable future, with more and more powers working towards this ‘superpower’ status (examples include China, Brazil, India and Russia), a world without superpowers is merely a sanguine, idealistic idea. Another issue that would make a world without a superpower a seemingly utopian concept is the difficulty of administrating such a world. Indeed, if no policing power (such as the USA) had the ability to influence global issues, the world would lack a clear sense of direction. Indeed, major decisions would probably be taken by a representative, multilateral body such as the UN (without a system of permanent seats). In such a scenario, it would be quite difficult to please all the parties involved and a conflict of interest would be inevitable. In a setup such as today, whereby the United States largely acts as the dominant political enigma, at least decisions are made and issues addressed. For example, in 1991, when the USSR was finally removed from its position as the dominant power of Eastern Europe, its surrounding sphere of influence fell into a spiral of economic and political despair. One can only imagine the repercussions if this happened on global level. According to Professor Niall Ferguson at New York University’s Stern School of Business ‘power, like nature, abhors a vacuum. In the history of world politics, it seems, someone is always the hegemon, or bidding to become it. ’ This idea proposed by professor Ferguson, is based on the theory that inherently, every country would like power. It is this elusive pull of power and all that it brings with it that would make a world without a superpower merely a product of idealism.

Company Profile of Sony Essay

Company Profile Sony is synonymous with consumer electronics. It’s especially big in TVs and game consoles like PlayStation3. Officially named Sony Kabushiki Kaisha, the company designs, develops, manufactures, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial markets. Professional products include semiconductors and components. A top global media conglomerate, Sony boasts additional assets in the areas of music (Sony Music Entertainment), film (Sony Pictures Entertainment and Sony Digital Production), DVDs (Sony Pictures Home Entertainment), and TV (Sony Pictures Television). Sony also has several financial services businesses and an advertising agency in Japan. History Sony found its beginning in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a bomb-damaged department store building in Tokyo. The company had $530 in capital and a total of eight employees. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company built Japan’s first tape recorder, called the Type-G. In 1958 the company name was changed to Sony. In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs’ invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company, for use in communications. Ibuka’s company made the first commercially successful transistor radios.According to Schiffer, Sony’s TR-63 radio â€Å"cracked open the U.S. market and launched the new industry of consumer microelectronics.† By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5 million units by the end of 1968. Origin of name When Tokyo Tsushin Kogyo was looking for a Romanized name to use to market them, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK. The company occasionally used the acronym â€Å"Totsuko† in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was â€Å"Tokyo Teletech† until Akio Morita discovered that there was an American company already using Teletech as a brand name. The name â€Å"Sony† was chosen for the brand as a mix of two words. One was the Latin word â€Å"Sonus†, which is the root of sonic and sound, and the other was â€Å"Sonny†, a familiar term used in 1950s America to call a boy. The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958. At the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji. The move was not without opposition: TTK’s principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank’s chairman gave their approval Vision To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. Mission As a mission and goal, Sony is dedicated to providing innovative products and multimedia services that challenge the way consumers experience digital entertainment. As a digital entertainment service provider Sony wants create  new worlds via their products to give consumers new experiences that can stimulate their senses. For their computer entertainment sector their mission and goal is to find the most talented developers to produce caliber products that continually raise the standards. The firm wants to create family products that change the way they experience home entertainment such as television, gaming, and movies. To change the way families enjoy home entertainment Sony’s PlayStation 3 integrates all aspects of home entertainment. The gaming console is a versatile machine where consumers can play video games, watch movies through the Blu-ray player and stream movies and shows through Netflix. The PlayStation 3 has changed the way individuals enjoy digital entertainme nt. Boosting Sony’s Electronics Business A key focus for Sony is to strengthen its all-important electronics business and maintain market leadership in high profile areas such as televisions, digital imaging, home video equipment and portable audio. To achieve this, Sony is pursuing three corporate initiatives: The Customer Viewpoint Initiative emphasizes the importance to staff of viewing Sony, its products and services from a customer perspective. The Technology Nr. 1 Initiative focuses on reinforcing Sony’s cutting-edge technologies in the areas targeted for maximum investment of resources, including televisions, home video equipment, digital imaging equipment and Walkman ®. The ‘Genba’ Initiative aims at strengthening frontline operations (‘genba’ in Japanese) such as design locations, manufacturing facilities and sales offices. Formats and technologies Sony has historically been notable for creating its own in-house standards for new recording and storage technologies, instead of adopting those of  other manufacturers and standards bodies. Sony (either alone or with partners) has introduced several of the most popular recording formats, including the floppy disk, Compact Disc, and Blu-ray Disc. Sony delivers thrilling digital entertainment experiences by capitalising on the synergy between its electronics business, content creation capabilities and movie, music, mobile and computer games interests. As a world leader in high definition, Sony already offers an exciting range of broadcast and consumer HD products, as well as content assets that are driving the industry towards HD digitization. Sony is the only company that can deliver complete, end-to-end solutions for today’s HD World. We provide the tools for our customers to create, edit, store, share and enjoy High Definition content. Sony Pictures and Sony Computer Entertainment create movies and games that maximise the full power and potential of HD while independent film makers and programme producers are encouraged to realize their unique creative vision in full Sony HD. Business units Sony offers a number of products in a variety of product lines around the world. Sony has developed a music playing robot called Rolly, dog-shaped robots called AIBO and a humanoid robot called QRIO. As of 1 April 2012, Sony is organized into the following business segments: Imaging Products & Solutions (IP&S), Game, Mobile Products & Communications (MP&C), Home Entertainment & Sound (HE&S), Devices, Pictures, Music, Financial Services and All Other. The network and medical businesses are included in the All Other. Sony Corporation Sony Corporation is the electronics business unit and the parent company of the Sony Group. It primarily conducts strategic business planning of the group, research and development (R&D), planning, designing and marketing for electronics products. Its subsidiaries such as Sony EMCS Corporation (6  plants in Japan), Sony Semiconductor Corporation (7 plants in Japan) and its subsidiaries outside Japan (Brazil, China, England, India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States) are responsible for manufacturing as well as product engineering (Sony EMCS is also responsible for customer service operations). In 2012, Sony rolled most of its consumer content services (including video, music, and gaming) into the Sony Entertainment Network. Medical-related business Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a wholly owned subsidiary of Sony Corporation. In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson, forming Sony Ericsson. Initial sales were rocky, and the company posted losses in 2001 and 2002. However, SMC reached a profit in 2003. Sony Ericsson distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual for the time. Despite their innovations, SMC faced intense competition from Apple’s iPhone, released in 2007. From 2008 to 2010, amid a global recession, SMC slashed its workforce by several thousand. Sony acquired Ericsson’s share of the venture in 2012 for over US$1 billion. In 2009, SMC was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG). By 2010, its market share had fallen to sixth place. Sony Mobile Communications now focuses exclusively on the smartphone market. Sony Computer Entertainment Sony Computer Entertainment is best known for producing the popular line of PlayStation consoles. The line grew out of a failed partnership with Nintendo. Originally, Nintendo requested for Sony to develop an add-on for its console that would play Compact Discs. In 1991 Sony announced the add-on, as well as a dedicated console known as the â€Å"Play Station†. However, a disagreement over software licensing for the console caused the  partnership to fall through. Sony then continued the project independently. Sony Pictures Entertainment Sony Pictures Entertainment, Inc. (SPE) is the television and film production/distribution unit of Sony. With 12.5% box office market share in 2011, the company was ranked 3rd among movie studios. Its group sales in 2010 were US$7.2 billion. The company has produced many notable movie franchises, including Spider-Man, The Karate Kid, and Men in Black. It has also produced popular television game shows Jeopardy! and Wheel of Fortune. Sony entered the television and film production market when it acquired Columbia Pictures Entertainment in 1989 for $3.4 billion. Columbia lives on in the Columbia TriStar Motion Picture Group, a subsidiary of SPE which in turn owns TriStar Pictures and Columbia Pictures. SPE’s television division is known as Sony Pictures Television. For the first several years of its existence, Sony Pictures Entertainment performed poorly, leading many to suspect the company would sell off the division. Sony Pictures Entertainment encountered controversy in the e arly 2000s. In July 2000, a marketing executive working for Sony Corporation created a fictitious film critic, David Manning, who gave consistently good reviews for releases from Sony subsidiary Columbia Pictures that generally received poor reviews amongst real critics. Sony later pulled the ads, suspended Manning’s creator and his supervisor and paid fines to the state of Connecticut and to fans who saw the reviewed films in the US. In 2006 Sony started using ARccOS Protection on some of their film DVDs, but later issued a recall. Environmental record In November 2011, Sony was ranked 9th (jointly with Panasonic) in Greenpeace’s Guide to Greener Electronics. This chart grades major electronics companies on their environmental work. The company scored 3.6/10, incurring a penalty point for comments it has made in opposition to energy efficiency standards in California. It also risks a further penalty point in future editions for being a member of trade associations that have commented against energy efficiency standards.Together with Philips, Sony receives the highest score for energy policy advocacy after calling on the  EU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it receives full marks for the efficiency of its products. In 2007, Sony ranked 14th on the Greenpeace guide. Sony fell from its earlier 11th place ranking due to Greenpeace’s claims that Sony had double standards in their waste policies.[ Since 1976, Sony has had an Environmental Conference. Sony’s policies address their effects on global warming, the environment, and resources. They are taking steps to reduce the amount of greenhouse gases that they put out as well as regulating the products they get from their suppliers in a process that they call â€Å"green procurement†. Sony has said that they have signed on to have about 75 percent of their Sony Building running on geothermal power. The â€Å"Sony Take Back Recycling Program† allow consumers to recycle the electronics products that they buy from Sony by taking them to eCycle (Recycling) drop-off points around the U.S. The company has also developed a biobattery that runs on sugars and carbohydrates that works similarly to the way living creatures work. This is the most powerful small biobattery to date.

The Effects of Substrate Concentration, Reaction Time and Enzyme Concentration on Enzyme Reactions

The Effects of Substrate Concentration, Reaction Time and Enzyme Concentration on Enzyme Reactions Corey von Ellm-St. Croix Rachael Kwan ID#: 20427841 Matthew Hrycyshyn & Saeideh Mayanloo Biol 130L, Section 017 Wednesday, 9:30am-12:20pm, 151 November 09, 2011 A living system controls its activity through enzymes. Enzymes are made from hundreds or even thousands of amino acids connected in a very unique and specific order. Almost all enzymes are proteins, except for ribozymes. The chain of amino acids then folds into a unique shape. That shape not only allows the enzyme to carry out specific chemical reactions but to act as a very efficient catalyst. The enzyme speeds that reaction up tremendously. Each enzyme reacts with one specific reactant called a substrate that will form its products. The purpose of the experiments is to determine the effects of substrate concentration, reaction time and enzyme concentration on the direction of an enzyme reaction. Amylase is a digestive enzyme found in both the saliva and the small intestine. Salivary amylase is a hydrolytic reaction that breaks down starch molecules by systematically breaking off the maltose molecules from the ends of starch chains. The maltose is further broken down by another enzyme. Phosphorylase is an enzyme that systematically removes glucose molecules by consumes phosphoric acid to break the beta-1-4-glucosidic bonds in starch. The interaction of phosphate with the glucosidic bond results in the formation of glucose-1-phosphate and the loss of a chain unit in starch. In the reverse reaction the glucose part of glucose-1-phosphate is added as a new chain unit and phosphate is set free. This reversible enzymatic polymerization occurs with little change in free energy and therefor the reaction may choose to go either way. Iodine Test is a test for the presence of starch in which the sample turns blue-black in color when a few drops of potassium iodide solution are placed on the sample. A negative iodine test is when the reaction remains yellow in colour. It is the reaction between iodine and the coiled polymer of glucose known as amylase in starch that causes the colour change. The reaction occurs when straight amylase chains form helices in which the iodine can pass inside. Glycogen also receives a colour change because it is a glucose polymer as well but its structure differentiates from starch which therefore forms a brown colour change. The iodine test does not work for mono or disaccharides because they are too small to capture the iodine. The Benedict’s test is used to detect the presence of reducing sugars. Reducing sugars are sugars with a free aldehyde or ketone group. The free reactive carbonyl group allows all monosaccharides to be reducing sugars. The same goes for disaccharides as some also contain the free reactive carbonyl group. The colour of precipitate formed when the Benedict’s test acquires a positive result depends on the concentration of reducing sugars present. A green colour change indicates that few reducing sugars are present. Orange indicates a higher concentration, red an even higher concentration and brown is the highest concentration colour change. A negative test for reducing sugar occurs when the Benedict’s solution remains its blue colour. Materials and Method Materials and Method found in 1119 BIOL 130, Department of Biology 2011 Cell Biology Laboratory Manual. University of Waterloo, Waterloo. Fall 2011. p. 37-42. The procedure of the lab did not differ from that in the lab manual. Results Salivary Amylase Iodine test: Table 1 Test Tube Number| Results Through Experimentation| Control | 1 (10% salivary amylase solution) | Yellow | Negative | 2 (5% salivary amylase solution)| Yellow| Negative | 3 (2% salivary amylase solution)| Yelllow| Negative | 4 (1% salivary amylase soluti on)| Yellow| Negative| 5 (1% starch suspension)| Blue-Black| Positive| Table1: The table above represent the first iodine test done. Shows components of each test tube as well as the results and positive or negative control. Dilutions were done using tap water (may contain other molecules). Corresponds to steps 5 through 10. Benedict’s test: Table 2 Test Tube Number| Results Through Experimentation| Control| 1 (10% salivary amylase solution) | Brown-orange precipitate| Positive| 2 (5% salivary amylase solution)| Green precipitate | Positive| 3 (2% salivary amylase solution)| Blue | Negative| 4 (1% salivary amylase solution)| Blue| Negative| 5 (1% starch suspension)| Blue| Negative| Table 2: The table above represent the first Benedict’s test done. Shows components of each test tube as well as the results and positive or negative control. Each of the above test tubes contains 4ml Benedict’s solution and were boiled for 5 minutes when determining results and are related to steps 5 through 10. Iodine test: Table 3 Test Tubes| Number of Drops Till Negative| Time Interval| Time| 9+14 (1% salivary amylase solution)| 13 | 60 seconds| 13*60= 780 seconds| 8+13 (2% salivary amylase solution)| 12| 30 seconds| 12*30= 360 seconds| 7+12 (5% salivary amylase solution)| 10| 15 seconds| 10*15= 150 seconds| 6+11 (10% salivary amylase solution)| 18| 5 seconds| 18*5= 90 seconds | 10+15 (water)| (Always positive)| N/A| N/A| Table 3: The table above represents the time it took to reach endpoint. Shows components of each test tube, number of drops, time interval between drops and time to reach endpoint. Each of the above test tubes contains 2ml – 1% starch suspension and 2ml McIlvaine’s buffer. The above test tubes were placed in a warm bath at 37 degrees Celsius and pertain to steps 11-18. Benedict’s test: Table 4 Test tube| Results through experimentation| Control| 20 (water)| blue| negative| 9 (1% salivary amylase solution)| 1/3 brown -2/3 blue| Positive| 18 (2% salivary amylase solution)| 1/3 brown -2/3 blue| Positive| 17 (5% salivary amylase solution)| 1/3 brown -2/3 blue| Positive| 16(10% salivary amylase solution)| 1/3 brown -2/3 blue| Positive| Table 4: The table above represents the search for reducing sugars after endpoint. Each of the above test tubes contains 4ml Benedict’s solution and were boiled for 5 minutes when determining results and are related to steps 18-2 0. Phosphorylase Composition of test tubes: Table 5 TEST TUBE NUMBER | CONTAINS| One| 1. 5ml of 0. 01M glucose + 1 drop of 0. % starch suspension| Two| 1. 5 of 0. 01M glucose-1-phosphate+ 1 drop of 0. 2% starch suspension| Three| 1. 5 of 0. 01M glucose-1-phosphate| Four| 1. 5 of 0. 01M glucose-1-phosphate+ 1 drop of 0. 2% starch suspension| Five| 1. 5 of 0. 01M glucose-1-phosphate + 0. 5ml of 0. 2M potassium phosphate+ 1 drop of 0. 2% starch suspension| Six| 0. 5ml of 0. 2M potassium phosphate + 1. 5ml of 0. 2% starch suspension| Seven| 0. 5ml of 0. 2M potassium phosphate+ 1. 5ml of 0. 2% starch suspension| Eight| 4ml Boiled phosphorylase | Table 5: The above table represent the solutions present in the test tubes 1-8 from steps 2-10 Iodine test: Table 6 Test tube| Results through experimentation| Control| 1| Yellow | Negative | 2| Yellow| Negative| 3| Yellow| Negative| 4| Yellow| Negative| 5| Yellow| Negative| 6| Blue-black| Positive| 7| Blue-black| Positive | Table 6: Search for starch within test tubes 1-7. Shows components of each test tube as well as the results and positive or negative control. Composition of test tubes : Table 7 TEST TUBE NUMBER | CONTAINS| One| 1. 5ml of 0. 01M glucose + 1 drop of 0. 2% starch suspension + 2ml phosphorylase| Two| 1. 5 of 0. 01M glucose-1-phosphate+ 1 drop of 0. 2% starch suspension+ 2ml phosphorylase| Three| 1. of 0. 01M glucose-1-phosphate+ 2ml phosphorylase| Four| 1. 5 of 0. 01M glucose-1-phosphate+ 1 drop of 0. 2% starch suspension + 2ml boiled phosphorylase| Five| 1. 5 of 0. 01M glucose-1-phosphate + 0. 5ml of 0. 2M potassium phosphate+ 1 drop of 0. 2% starch suspension+ 2ml phosphorylase| Six| 0. 5ml of 0. 2M potassium phosphate + 1. 5ml of 0. 2% starch suspension+ 2ml phosphorylase| Sev en| 0. 5ml of 0. 2M potassium phosphate+ 1. 5ml of 0. 2% starch suspension + 2ml boiled phosphorylase| Table 7: The above table represent the solutions present in the test tubes 1-7 from steps 11-12 Iodine Test: Table 8 Time Interval| test tube 1| Test tube 2| Test tube 3| Test tube 4| Test tube 5| Test tube 6| Test tube 7| 10:28-10:32| yellow| Very faint blue-black| yellow| yellow| yellow| Faint blue-black| Blue black| 10:32-10:36| yellow| Blue black| yellow| yellow| yellow| Very faint blue-black| Blue black| 10:36-10:39| yellow| Blue black| yellow| yellow| yellow| Faint blue black| Blue black| 10:39-10:42| yellow| Blue black| yellow| yellow| yellow| Faint blue black| Blue black| 10:42-10:46| yellow| Blue black| yellow| yellow| yellow| Blue black| Blue black| 10:46-10:49| yellow| Blue black| Very faint blue black| yellow| yellow| Blue black| Blue black| 10:49-10:52| Yellow| Blue black| Faint blue black| Yellow| yellow| Blue black| Blue black| 10:52-10:55| Yellow| Blue black| Blue black| Yellow| Yellow| Blue black| Blue black| 10:55-10:58| Yellow| Blue black| Blue black| Yellow| Yellow| Blue black| Blue black| 10:58-10:42| yellow| Blue black| Blue black| yellow| Yellow| Blue black| Blue black| Table 8: Test for the presence and synthesis of starch. Contains the time interval from when the previous test had ended to termination of current test and the reaction result of test tubes 1-7. Figure1: above; represent the time it took each salivary amylase concentration to reach endpoint (when test for starch became negative. Discussion: Salivary Amylase The Iodine test’s control is the presence of starch. If starch is presence then the control is positive resulting in a blue-black colour change. The first iodine test or if you refer to table 1, gave a positive result for only test tube 5 which contained 1% starch suspension. Clearly starch is present based on just the component of the solution. A negative control in an iodine test will result in maintenance of the yellow colour of iodine. According to table one the test tubes containing 10% salivary amylase solution, 5% salivary amylase solution, 2% salivary amylase solution and 1% salivary amylase solution resulted in a negative control result. This is due to the fact that all that is present is the enzyme salivary amylase and water and therefore no starch. The Benedict’s test control is the presence of reducing sugars (sugars with a free aldehyde or ketone group). If a reducing sugar is present then a positive control reaction will occur. A positive control reaction is when a colour of the blue Benedict’s solution turns green, orange, red or brown after boiling. Each colour represents the concentration of reducing sugars present, green being the lowest and brown the highest. Referring back to table 2, test tubes 1 and 2 resulted in a positive control reaction. Even though test tubes 1 and 2 contained only salivary amylase the tap water used to dilute the amylase solution may contain some starch which would in turn become maltose a reducing sugar. The 10% salivary amylase (test tube 1) resulted in an orange colour change due to the fact that a higher enzyme concentration would more likely produce enough reducing sugars to result in an orange colour change. The 5 % salivary amylase (test tube 2) resulted in a green colour change which describes a low concentration of reducing sugars. This makes sense as a lower enzyme concentration would result in less reducing sugar being made through the enzymatic reaction between starch and amylase. A negative control reaction for the Benedict’s test occurs when the Benedict’s blue solution remains the same. Referring back to table 2 test tubes 3, 4 and 5 resulted in a negative control reaction. This may be due to the fact that the enzyme concentration were too low to produce enough reducing sugars from the starch found in the tap water to warrant a colour change. The starch (substrate) would for a substrate-enzyme complex with salivary amylase to produce maltose and salivary amylase. In conclusion enzyme concentration does play a factor in the speed of an enzymatic reaction. The results of Table 3, the second iodine test performed, is used to determine when the starch added with the different concentrations of salivary amylase has reached its endpoint and has been fully hydrolysed into maltose. The endpoint has been reached once the iodine test gives a negative control result which occurs once no starch or very few is present. According to the experimental data presented in table 3 enzyme concentrations again played a role in the speed of the reaction. 10% salivary amylase took 90 seconds where as 1% salivary amylase took 780 seconds. The starch (substrate) would for a substrate-enzyme complex with salivary amylase to produce maltose and salivary amylase. Test tube 10 + 15 will result in a positive control reaction all the time because it is comprised of water and starch. With no salivary amylase enzymes starch will always be present which is the positive control in an iodine test. A trend was found that as the salivary concentrations were halved the time to reach endpoint was doubled, leading me to believe an inverse proportionality to be present between enzyme concentration and time to reach end point. Table 4 was another Benedict’s test performed after the each combination of test tube had reached its endpoint. The positive result in a Benedict’s test occurs once a green, orange, red or brown colour change occurs because of the presence of reducing sugars. Test tubes 16-19, containing the different concentrations of salivary amylase, resulted in a positive control reaction because the starch (substrate) would for a substrate-enzyme complex with salivary amylase to produce maltose and salivary amylase and due to the fact that maltose is a reducing sugar which happens to be the control for a Benedict’s test, a positive control reaction will occur. The negative control reaction for a Benedict’s test is when the Benedict’s solution remains blue signifying the absence of reducing sugars. According to table 4, test tube 20 only contained water and the starch suspension with no amylase present a substrate-enzyme complex will not form which will not result in a reducing sugar. Phosphorylase Table 6 is another iodine test. The positive control reaction for an iodine test is when the solution turns blue-black. The experimental data given in table 6 shows that test tubes 6 and 7 gave a positive reaction for starch because of the 1. 5 ml of 0. 2% starch found in solution. The negative control reaction is when the solution remains the colour of iodine, yellow. Test tube 1 through 5 gave negative result because they either do not contain any starch in solution or the amount of starch present is too little (starch primer) and must be in presence of phosphorylase to synthesis a larger starch chain that can be reacted with the iodine test to provide a positive result. Table 8 is once again another iodine test. With the addition of phosphorylase some of the test tubes that gave a negative result in the previous iodine test (table 6) may now give a positive result because of the ability of the reaction between phosphoric acid and glucose to from glucose-1-phosphate and one less glucose unit in starch chain to go in either direction. Therefore a test tube with a starch primer may use the phosphorylase to synthesis into a starch chain. The same is for the solution that gave a positive reaction may turn negative in the presence of phosphorylase to form a starch primer and glucose-1-phosphate. Referring to table 8 the test tubes that resulted in a positive control reaction were 2,3,6 and 7. Because test tubes 6 and 7 were already gave positive results in previous iodine test (table 6) and did the same in this iodine test can only mean that a synthesis of a larger starch chain had occurred or the starch chain had not removed enough glucose bonds to result in a negative iodine control result. In test tube 7 the phosphorylase was boiled which would denature the enzyme so that it could not perform its task and therefore phosphorolysis could not take place and therefore test tube 7 would have to remain a positive control result. Test tubes 2 and 3 were primarily negative in previous iodine test but resulted in a positive control result when the enzyme phosphorylase was added. Table shows that over time both solutions grew more intense in colour signifying the synthesis of a longer starch chain. Test tube 2 had the starch primer and glucose-1-phosphate to start with and therefore took less time to give a positive control result. Test tube 3 did not contain the starch primer and I believe should not have given a positive control result. Test tube 3 did however contain the glucose-1-phosphate and perhaps may have started its own starch chain. This may have been done by having a glucose-1-phosphate and the glucose form a substrate-enzyme complex to give phosphoric acid and a larger glucose chain. The negative results were test tubes 1, 4 and 5 each contained the starch primer. Test tube 1 contained glucose but phosphorylase does not react with single glucose molecule and therefore test tube 1 will always give a negative control result. Test tube 4 used boiled phosphorylase and therefore the denatured enzyme would not be able to perform function which would result in an always negative control result. Test tube 5 had the right condition but perhaps never moved in one direction of the enzymatic reaction for too long resulting in a starch primer being present the whole time though it may have had potential to yield a positive control reaction. This shows that temperature do affect an enzyme. A buffer was also used in the reaction to allow for the proper pH levels to be obtained and therefore pH levels also affect enzymes. Overall throughout the experiment it was determined that substrate concentrations, reaction time and enzyme concentration effect the direction of an enzyme reaction. Reference Pelter, W. M. , McQuade, J. (2005). Brewing Science in the Chemistry Laboratory: A â€Å"Mashing† Investigation of Starch and Carbohydrates. Journal of Chemical Education, 82(12), 1811-1812. Ophardt, E. C. , (2003). Role of Enzymes in Biochemical Reactions. Virtual Chembook, Retrieved November 06, 2011, from Elmhurst College, http://www. elmhurst. edu/~chm/vchembook/570enzymes. html. Hall, I. (2008). Benedict's Test for Reducing Sugars. Retrieved November 06, 2011, from Ohio University, http://www. biosci. ohiou. edu/introbioslab/Bios170/170_2/benedict. htm

The dilemma of Jehovah's witness children who need blood to survive Essay

The dilemma of Jehovah's witness children who need blood to survive - Essay Example According to the doctor in charge, the only way the child’s life would have been saved was through blood transfusion (Catlin, 1996). While physicians are mandated to uphold high level of professional ethics in their work which includes the virtue of helping others regardless of their cultural or religious backgrounds, in this case, the dilemma was on how to apply principles of medicine in order to save the child’s life and how to respect the religious belief of the parent. The goal of medicine includes, among others, curing disease and preventing untimely deaths (Catlin, 196). Therefore, the physician was to apply his professional ethics in order to save the life of the child which actually was the desire of the child’s parent. The only contradiction was on how to do it. Since there was no other available means of saving the life of the child, the parent ought not to have protested blood transfusion because their refusal for blood transfusion would have lead to the death of the child. In fact, this would amount to committing another sin which would be interpreted to mean murder. Although freedom of religion is highly valued by and protected by the US constitution, parents are granted with discretion about the values they believe their childrens lives should embody, but this discretion is limited in medical care when certain beliefs would disadvantage the childs health (Catlin,

Various Situations with Misleading Statistics Math Problem

Various Situations with Misleading Statistics - Math Problem Example Statistics can mislead people because they fail to represent single elements in the entire population (Bluman, 2005). This paper will consider the instances in which statistics can mislead people. â€Å"For every hundred women, 91 have taken the road less travelled† is a statement that represents a misleading statistic. From this statement, â€Å"the road less traveled† appears to offer readers an escape from daily life. The 91 per cent statistic appears to be an attractive statistic, but it is blatantly untrue. This statistic manipulates readers in the following ways: drawing readers in and piquing their curiosity by an implication that the advertisement will show the choices that 91 percent of women will make, presenting the readers with a situation to compare themselves with the 91 percent of women, and the statistic tries to add credibleness to the advertisement (Bluman, 2005). This shows that 91 per cent of women purchase the product that is under advertisement, wh ich enables readers to compare themselves with these women. The statistics can also make readers believe that the scientific study of the choices has undergone completion (Bluman, 2005). However, it is impossible for the reader to tell the meaning of 91 per cent statistic in practical terms.  Ã¢â‚¬Å"In a recent article, the author states that 71 per cent of adults do not use sunscreen† is another statement that represents a misleading statistic. There are a number of potential reasons as to why this statement could mislead readers. The readers may undergo temptation to assume that the author was referring to those individuals who do not use sunscreen while the sun is hot, but the author did not have the same implication (Bluman, 2005). Readers can ask themselves the following questions: What is the author talking about? Why did the writer write about not using Sunscreen? Does it mean the availability of sunscreen is in limited supply for every person who would like to wear i t? Does it mean the author has a company that distributes and sells sunscreen? Does it mean that the author is warning people against skin cancer? Does it mean that the author wrote an article with the intention of building a resume? Another question that readers may ask is the ‘when’ question. When does the 71 per cent of the adults not use sunscreen? Is it on vacation, when the adults are at work, when the adults go to bed at night, or when the adults are watching movies? Readers can also ask the ‘where’ question while trying to find what the author implies. Where do adults not use sunscreen? When the adults are at the office, when they are travelling in the sun, or when they are watching movies at home. It is not necessary for most adults to wear sunscreen when they have normal eyesight (Bluman, 2005).

ANNOTATED BIBLIOGRAPHY Example | Topics and Well Written Essays - 500 words - 1

Annotated Bibliography Example Thus the specificity also of God is an historical specificity. The focus on dynamic event rather than static substance continues in his systematic theology.† Lindbeck George is an American Lutheran theologian and a BA graduate from Yale University. In his pursuit of medieval knowledge, Lindbeck picked an interest in matters related to the church, and thereafter, he became one of the fathers of postliberal theology. He has since then been among the most influential figures in the religion and theology scenes. In this book, Lindbeck focuses on the nature of the doctrine of theology in a postliberal age. By exploring a couple of theories in ecumenism, Mariology, and Christology, the author engages the Readers in a theological conversation. â€Å"The demand for competence is the empirical equivalent of insisting on the spirit as one of the texts of doctrine†. The author, Howard Marshall is a professor Emeritus of the University of Aberdeen in Scotland. Marshall is known for his broad understanding of the New Testament as he was the chair of the fellowship if European evangelical theologians and the president of the British New Testament society. As seen in most of his works, Marshall begins by introducing the New Testament theology, comparing the content of the various books. The author clearly explores Paul’s letters, the gospels and the rest of the epistles. Marshall’s theology represents the messages of the various books in the New Testament, speaking to a broad audience of readers. â€Å"It appears that this gospel attributed to Mathew was assembled by someone who was both a scribe and a sage of sorts. Like the author of the fourth gospel, he wants to present the story of Jesus in a sapiential way, but unlike the fourth evangelist, he wants to do it by means of a very conventionally Jewish way of presenting the materia l.† Mark Smith, the author of this journal is an Associate Professor of Political Science and

Loyalty Programmes in Hotels Essay Example | Topics and Well Written Essays - 19000 words

Loyalty Programmes in Hotels - Essay Example This research attempts to achieve an insight into the value of loyalty programmes to businesses and more specifically examine the value of loyalty programmes to hotels. Review of secondary data is applied to understand the value of loyalty programmes to businesses while a survey among hotels is conducted to examine its value to the hotels. Loyalty Programmes are defined as â€Å"schemes offering delayed, accumulating economic benefits to consumers who buy the brand†. Satisfaction does not equal loyalty. A customer can be very satisfied with the product, but still be not loyal towards it. In order to encourage loyalty, firms develop loyalty programs. Typically, in a Loyalty Program, customers accumulate assets, points or rewards by accumulating their purchases from a local firm which is either exchanged for goods or the services, though not always associated with the firm. This generally adopts the system of points wherein the points can be exchanged for a variety of benefits s uch as free flyer points, gifts, trips, etc. â€Å"Airline frequent-flier programs have been a prototype for many of the schemes†. Such schemes are based on the concept of repeat purchase, and in most businesses today, a large part of sales results from repeat purchase. This fact is being increasingly recognized by enterprises that are implementing loyalty programmes to encourage such purchase pattern.  ... The literature in general helped in understanding various factors and concepts associated with loyalty programme and then those had to be applied to the hotel industry for the research. 34 3.4 Research Approach 36 3.5 Research Strategy 38 3.6 Sample selection 41 3.6.1 Administering the questionnaire 41 3.6.2 Analyzing the responses 43 3.7 Time Horizon 43 3.9.1 Reliability 47 3.9.2 Validity 48 Limitations 49 50 Ethical Considerations 50 4. Analysis and Discussion of Findings 51 4.1 Hotels' definition of loyal customers 52 4.2 Reason for launching loyalty programme 53 4.3 Target segment and benefits offered 55 4.4 Designing loyalty program for corporate segment 58 4.5 Loyalty programmes that attract maximum guests and justify expenses 59 4.6 Objective of loyalty programs 61 4.7 Managing loyalty programme 63 4.8 Delivery mechanism 64 4.9 Involving staff 65 4.10 Assessing the success of loyalty programme 66 4.11 Failure of loyalty programme 70 5. Recommendations 72 Introduction Brief overview and background This research attempts to achieve an insight into the value of loyalty programmes to businesses and more specifically examine the value of loyalty programmes to hotels. Review of secondary data is applied to understand the value of loyalty programmes to businesses while a survey among hotels is conducted to examine its value to the hotels. Loyalty Programmes are defined as "schemes offering delayed, accumulating economic benefits to consumers who buy the brand". Satisfaction does not equal loyalty. A customer can be very satisfied with the product, but still be not loyal towards it (Charles and Lamb, 2008).In order to encourage loyalty, firms

Article abstract assignment Example | Topics and Well Written Essays - 250 words

Article abstract - Assignment Example umber of participants who attended each game and corresponding factors such as weather conditions during the matches, day of play, involved stars and the points garnered by the team. Attendance in a match is the dependent variable while AduRoad is the independent variable (DeSchriver 438- 444). The researcher concludes that a significant relationship existed between the number of spectators that attended a game and the presence of Freddy Adu. He further notes that the player’s signing was advantageous to the club in the short run because additional revenues that were generated from his presence could pay his annual wage and recover his six-year contract expense. The paper makes a significant contribution to an objective understanding players’ financial significance to a club’s financial status. It forms a basis for a determining player’s remunerations and transfer fees. The researcher succeeds in communicating his results in a clear and precise manner but the article can be criticized for failing to include its ethical scope. This is particularly because of its ability generate wage raw between clubs and their players (DeSchriver 438-

Minimum Wage is a frequent topic of political debate. Analyze the pros Essay

Minimum Wage is a frequent topic of political debate. Analyze the pros and cons of such a policy using the relevant theoretical - Essay Example This made it a requirement of all states to set this as their minimum wage limit but this does not make it mandatory because some states exhibit variations of this set minimum. Some states, like California, have higher limits of this wage, which is at $8.00 while others, like Georgia, have wage limits below that federal limit at $5.15 per hour. These differences are made possible, by the municipal and state laws, which make it possible, for individual states to set their own minimum wage limits by exercising their right to enact their own by laws. This enables them to determine the limit of minimum wage, with respect to the economic potential of that a given state because it would not make sense to match the minimum wage with a rich state in terms of resources. This is an analytical discussion about the advantages and disadvantages of the minimum wage policy in the United States of America using a theoretical construct approach. Minimum wage from an economists view is disadvantageous to the market system of demand and supply. This is because when the minimum wage is raised the number of people vying for that job position increase, but the employer’s willingness to offer the position decreases because it is an increase in expenses in terms of salaries. In this scenario, employers would rather delegate the duties to be filled, by the new position to existing employees, than offering the job position. On the other hand, if the minimum wage were reduced, it would give employers an opportunity to create more job opportunities in organizations because they can afford to do so. This would depend on the amount of the wage set because a minimum wage of $1 per hour would not attract anyone, but student workers could consider a $4 per hour. Setting up the minimum wage law disrupted the functioning of supply and demand system because it dictates what employers should pay, instead of letting the two factors standardize the field on their own. Market factors of demand and supply govern the number and type of jobs available along what each job category would pay (Schmidt, 19). Increasing the minimum wage deprives a group of young Americans the much needed life lessons, which can be acquired when one works minimum wage job. This is because these jobs are popular with interns, workers in training and students, which help them, learn early in life how to handle money and relate with people in different circumstances (Schmidt, 16). They instill the values of hard work, responsibility and hard work early in their lives and motivate them to aspire to go to college and acquire advanced skills, which can enable them get better paying jobs in the future. Raising the minimum wage reduces the number of these types of jobs because employers will not be willing to offer these job positions because of increased salaries. This will translate to the emergence of a generation of Americans who have no value for hard work and responsibility, which would be detrimen tal to the economy of the country. It means that most of the American society in the future will lack a driving force that is essential in inculcating work ethics that are vital to a vibrant economy characterized by a work force that knows and understands the benefits of hard work. An increase in the minimum wage will result in a decrease of job opportunities that offer invaluable experience that is a prerequisite in almost all well paying and stimulating jobs in America. New entrants into

The sense of stability Essay Example for Free

The sense of stability Essay For those who belong to communities it provides the sense of stability. The three essays chosen to support these ideas were: Garrison Keillor, A Wobegon Holiday Dinner; David Berreby, It Takes a Tribe; and John A. Hostetler, The Amish Charter. Garrison Keillor’s essay, Holiday Dinner, supports this assumption, because even thought the story states an abnormal family holiday gathering; it shows at the end â€Å"Life is good. Even when it is lousy, it still good†. Even thought bad things were possibilities by bringing the fiancà ©, due to the past holidays with the family. There was no hesitation because that would bring tradition and stability to life. David Berreby, It Takes a Tribe, it is supporting as well because â€Å"students don’t attend college, they join into tribes†, â€Å"a college campus is full of people inventing a sense of us and a sense of them†. This describes students coming to college to feel a place of belonging. That is why students join fraternities and sororities to feel a sense of them and us. John A. Hostetler, The Amish Charter, supports as well, in order to not break tradition, bright colors were not allowed or disrupt stability. For the Amish community â€Å"the fundamentals if right and wrong are made relevant in the life of the society†.

Country Development Comparison: Sweden and Vietnam PESTEL

Country Development Comparison: Sweden and Vietnam PESTEL Table of Contents Vietnam background Political factor Economy Social Technology Legal Environment Sweden Background. Political factor Social factors Technological Factor Legal Factors Environmental factor Intra Analysis of Sweden and Vietnam Political Factors Economical Factor Conclusion References PESTEL ANALYSIS Initially known as PEST Analysis, this is a macro environmental structure used to recognise the impact of the external factors on the institution and is used as strategic analytical technique. PEST stands for Political, Economic, Social, and Technological† factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic, Technological, Political, and Social– as the four important factors for Scanning the Business Environment. Later Legal and Environmental factors were also introduced by some analysts and thus evolved the term PESTLE Analysis. Vietnam background Vietnam is a country situated in the extreme east on the indo-China peninsula. It is the 13th most populated country in the world with 90.3 million people being estimated in 2012. It is one among the fastest emerging countries in Asia. It has a very fast growing economy as many first world countries are being attracted by its resources and Foreign Direct Investment showed an increasing trend for some years. Political factor 2011 Vietnam Communist Party held an eleventh congress in 2011 by which followed an election where the leading party was the Party Central Committee. Following the event, Prime Minister Mr Nyugen Tan Dung retains his former position. Mr Nguyen Phu Trong was elected as General Secretary and Mr Truong Tan Sang as Vietnam’s president. The new party brought about some amendments in the current 1992 Constitution. Companies which have a say to economic development were given certain facilities when the government took some extra tax actions. Also, concerning the conflict between Vietnam and China over the East Sea, some senior bureaucrat of the two countries had to visit each other in order to reduce the pressures. 2012 Following an issue of farmers and villager’s land being confiscated by governments’ officials, the police force used extreme force to combat the riot. Conferences session were held to deal with these problems but no actions was taken to improve human rights which was elaborated in 2011. Prime Minister Mr Nguyen proves his supremacy by restricting citizen from deriving their rights. Economy 2011 The year 2011 proved to be a dynamic year for the Vietnamese economy with the first year of establishment of the Socio-Economic Development Strategy. It aims to boost up the country’s labor force, creating high standards infrastructure and stabilizing the economy. However, the Vietnam Development Report of 2012 showed that in the recent years there was an agitating macroeconomic experience. Vietnam experiences a slow GDP growth of 5.8%, inflation being 11.75% in 2010 to 18% in 2011. Both imports and exports rose and FDI increased as investors were attracted by certain core business of the country. 2012 Following the slowing down of GDP in 2011, 2012 also depicted a slow pace with GDP growing by only 5%. However, inflation decreased as it change from a two-digit figure to one digit figure of 9.1%. FDI inflows witnessed a fall of 4.5% in 2012 and seeing a boost in exports of 18.3% and imports of 7.1%. Social 2011 In vietnam, education is considered to be the key of good moral values and that every person should have a desire for achieving it. Despite having a poor education system, the economy has a highly educated population. The National average population rose by 1.04% (87.84 million) with a working age of 46.48 million which is a rise of 0.12% and constituting an unemployment rate of 2.27%. 2012 Average population rose by 1.06% (88.78 million). Working age from 15 and above rose was 52.58 million in 2012 which Is a rise of 2.3%. Unemployment rate was 1.99% and people’s standard of living decrease by 27.6% to 2011. Technology 2011 Year 2011 illustrated a new implementation of a strategic plan for social and economic development. Vietnam’s government emphasize on the establishment of new infrastural building and thereby constructing new express ways to facilitate the task. This would help to ease the modenisation concept. Various training is being offered to have competent scientist and also the government promoted technological innovation. 2012 Being cost advantageous compared to other countries, Vietnam captured some big economies for investment including South Korea and US technology enterprises. This boosted up the export revenue. One of the major influences was the implementation of Samsung’s mobil-phone plant which totalized an investment of $700 million. Legal 2011 Vietnam was called upon in a conference on the Rule of law to restructure its legal system and bring it into line with the international Human Rights Laws. The Human Rights were only theoretically being used in Vietnam after the war. In 2011, Vuong family created havoc by wounding 6 civil servants. The Prime Minister had to step into the matter so as to solve the case and the Haiphony Government was proven wrong. 2012 The dominance of the ruling party persisted. Human Rights were only proposed in 2011 and it was not given legal force. It did not abide by the international standards even in 2012. Freedom of the population was deprived from them. The police force still do massacre to the general public. Foreign countries tried to step into the matter to reform the legal system but the supremacy of the government remains. Environment 2011 Recent report of the World Bank stipulated that due to rapid economic growth and technological advancement in Vietnam, the environment is being affected significantly. Many natural resources are being deployed. Moreover, 2011 was officially the year where Vietnam Rhino was declared extinct. Also, with the growing urbanization, environmental pollution has increased. Water pollution is the main one as lakes’ area is decreasing sharply while many are disappearing. 80% of lakes are polluted and this called upon environmentalist to take necessary measures to tackle the problem. Vietnam is a country with drastic damages concerning climate change with 257 people missing and dead, 1200 houses being damaged or carried away. The natural calamities caused a loss of approximately over 10 trillion VND. 2012 With the support of US, in 2012 at the United Nations Conference on Sustainable Development, Vietnam developed a strategy for sustainable development following the increase in industrial work. Agriculture as a percentage of total national income is declining. Sweden Background Sweden was army powered in the 17th century, but it was no present in any war for almost 200 years. It remained armed neutral in both World Wars. It is a capitalist country. In 2000-02 and 2009 by the global economic downturns it had to face unemployment to a great extent, but fiscal policies were planned and implemented in a way that has permitted the country to survive in economic difficulties. Sweden joined the EU in 1995, but the public disagree to the introduction of the euro in a 2003 referendum. It is located between Finland and Norway. The Population of Sweden is 9,074,055 (July 2010 EST.) Religion is Lutheran 87%, other 13 %( includes Roman Catholic, Orthodox, Baptist, Muslim, Jewish, and Buddhist) Language of Sweden is Swedish (official), also Sami- and some Finnish talking minorities. About Literacy rate it is observed that age 15 and over can read and write Capital of Sweden is: Stockholm GDP growth rate is 4.5% inflation rate is said to be 1.4% Currency: Krona (SEK) Industries: iron and steel, precision equipment (bearings, radio and telephone parts, armaments), wood pulp and paper products, processed foods, motor vehicles Sweden is retaining its place as the tenth most attractive country in the world that is the result of the 2012 year’s Anholt-GfK Nation Brands Index (NBI), this index measures the global likeness (image) of 50 countries in attractiveness and perceived qualities. Political factor Official name of the country is Kingdom of Sweden Legal system Based on the constitution of 1974 Head of state Sweden has King Carl XVI Gustaf as head of state. The nations legislature is the Swedish Parliament (Riksdag), with 349 participants. Elections are heald on a four year basis but it should be pointed out that the king plays no role in government. In the 2006 election, the Riksdag set a new world record as 47 percent of its elected members were women.The Cabinet is headed by the prime minister. There has not been any major change in the political factor in Sweden between 2011 and 2012. Economic Factor It is going forward to maintain a sound fiscal support, improving greater labour force participation and efficiently increasing the public expenditure would help handling future undesirable events. The industrial as well as the agricultural sectors both play an important role in contributing to the GDP. The estimate of investments in research and development is about 4 percent of its gross domestic product. In 2011 in order to prevent long-term unemployment The efficiency of labour market policies could be elevated by increasing the training, specially those who need it most and getting strength in cooperation between institutions. Reforms in the social benefit and tax systems to provide the right incentives for increasing hours worked. In 2012, Efficient Capital Markets and Portfolio Investment Credit is made available to foreign investors in an unbiased way. The private sector have been given access to a variety of credit instruments. The central bank focuses on increasing the international co-operation. Combined with a well-educated labor force, excellent telecommunications network, and a stable political environment, Sweden has become more competitive as a choice for foreign companies forming a presence in the Nordic region. In the World Economic Forum’s 2011-2012 report, Sweden ranked third out of 140 countries in overall competiveness and productivity Sweden’s economy has strong potential to benefit from growing, technology-driven global competition. Sweden already hosts one of the most globally integrated economies in the world. Sweden’s effectiveness is manifested by large flows of trade, capital, and foreign investment. It is seen as a leader in adopting new technologies and setting new consumer trends. Products can be tested in a market with demanding customers and high levels of technical sophistication. Social factors Sweden’s people in general are very on time. They do not smoke in general public places. It is a custom to remove shoes if a person is invited by a friend or anyone to his/her house. Swedes students are informal but they are always willing to help. It is not a practice to exchange business cards in Sweden. Swedes don’t take generosity for granted they will surely give thanks. Fault to say thank you for something is perceived negatively in Sweden. Competition is not encouraged Maintaining eye contact along with a firm handshake, shake hands with all attendees on both arrival and departure. Call first names when you meet Swedes. These social factors have not change in one year i.e from 2011 to 2012 Technological Factor The image is adapted from The Global Information Technology report of 2010-2011 Hennigan (2011) states that Sweden stands 1st in rankings of The Global Information Technology report of 2010-2011, by the World Economic Forum. The report emphasizes the role of ICT (information and communication technologies) as a facilitator of a more economically, environmentally and socially sustainable world. According to new ranking report published by the UN ITU, Sweden holds the first rank in the ICT Development Index (IDI). Legal Factors Swedish laws provide a variety of types under which a business can be established. The Swedish Law, Act (1992:160) applies to overseas companies functioning some type of business The foreign branch’s president must be living within the European Economic Area (EEA). Each and every business enterprise in Sweden are required to register at the Swedish Companies Registration Office. Trademark must be registered in Sweden so that legal protection can be obtained. The president if, not from EEA country, needs special permission from the Financial Supervision Authority to set up a branch in Sweden Taxes: Swedens taxation structure is straightforward and corporate tax levels are low. Sweden has a corporate tax of 28% in nominal terms. Individual’s income taxes are one of the highest in the world. Since it spends a lot in public finances to reduce deficits. One particular area has been tax reductions to encourage employers to hire long-term unemployed people. There are further deductions for personal income taxes by the government. Profits earned by a Swedish branch of any foreign enterprise may be sent abroad without implication of any tax other than the regular corporate income tax. Incentives: The government also offers specific incentives to set up a business. Loans are also given by the National Board for Industrial and Technical Development (NUTEK) and from regional development funds. The variety of regional support programs are in Sweden like location and employment grants, low rent industrial parks, and economic free zones. There are also several European funds that offer subsidies for starting enterprises and the Swedish Government provides collection of incentives for research and development Environmental factor Sweden was an early adopter of sustainable thinking. Back in the 1960s, it acknowledged that the rapid loss of natural resources had to be deal with, and took a lead in setting up the first UN conference on the environment, held in Stockholm in 1972. Since then it has continued to work actively with environmental issues, both nationally and internationally. In 2011, Sweden had the highest percentage of renewable energy in the EU (over 47 per cent). By 2020, at least half of the country’s energy should be renewable, a target the Government says is within reach. Sweden has implemented a water management program in 2012. Tap water is drinkable, and in the summer you can swim in central parts of the capital, Stockholm.Although Sweden is a frontrunner in environmental policy, the Government recognises that there is plenty of room for improvement. For 2013-2016, Sweden will allocate approximately SEK 22 billion to environmental measures. Intra Analysis of Sweden and Vietnam Political Factors Unlike Sweden with a sound and stable political state, that of Vietnam is quite unstable. Vietnam’s political party shows its supremacy upon its citizen by depriving them of their human rights. Sweden can be said a country where its political factor would be less risky that Vietnam. Following the comparison of year 2011 and 2012 of the two countries, Sweden proved to be consistent where as to correct the Vietnamese political stability various countries had to step forward. Economical Factor Economic stability is of great concern to countries. Vietnam encounters a very fluctuating macroeconomic state with drastic changes. Sweden has a stable economic state as its figures do not change by a quite large amount. Vietnam with such agitation could be vulnerable to crises. This makes the economy poor and may lose investors’ confidence. Sweden on the other hand has a good economy and can boost up investors’ confidence. Being among the top competitive and productive countries in the world, investors are easily attracted. Social Factor In comparison with Vietnam, Sweden can be said to be more socially stable. Swedes are well repute for their moral values. It has a highly educated population with high prospect of flourishing as the people are back up by their government. Vietnam on the other hand also has a highly educated population but do not have the means available to ameliorate their living standard as year 2012 showed a decline. Sweden with its determination and perseverance became the third out of 140 countries for being competitive and productive. Technological Factor Sweden being a country of high level of technology has a major advantage over Vietnam. The latter is now on the path of major technological advancement. Many efforts have been done to flourish its technological innovation. It is in 2011 and 2012 that the government is opening itself to new technologies and is constructing the required infrastructure whereas the case of Sweden is very different. Sweden is rank number one in information, communication and technology. Its telecommunication services is among the best due to high technology. Legal Factor Both Sweden and Vietnam encourages companies and individuals to prospect via tax cuts. Sweden is considered a country which is well known due to its high individual taxes and its large public sector. It encourages companies to hire persons by reducing corporate tax thereby reducing unemployment rate. Its government also helps to promote small and medium enterprises. Environmental Factor Sweden is the first country to adopt the sustainable development approach. It organises various conferences on environmental issues, the first one held in Stockholm. It has a clean environment where tap water is drinkable and it has the highest level of renewable energy in EU. Vietnam is on the other pole where pollution affects its water resources badly. Tap water is not consumable as its lakes are over 70% polluted due to industrial operations. Conclusion Sweden is a developed country and this can clearly be seen from the PESTLE analysis. Swedish society has developed an exclusive culture with a robust work code and strong ethical attitudes regarding the appealing of welfare benefits. There is also a great level of trust and social consistency. At present Sweden is now putting emphasis on its tertiary sector, more precisely on its financial sector. Vietnam on the other hand is a developing country still trying to struggle with its primary and secondary sector, its main goals are to establish a continuous trend in its macroeconomic factors such as GDP and inflation. The difference between these two countries is eye catching and there is technically no way that in the near future they will be on the same level even if Vietnam development is at a more than average pace.

Sigmund Freud: Criminals From a Sense of Guilt

Sigmund Freud: Criminals From a Sense of Guilt Sigmund Freud: Criminals From a Sense of Guilt Introduction The article I have chosen for my critical analysis is Criminals from A Sense of Guilty by Sigmund Freud (1914-1916). This critical review will look at the theory of Freuds psychoanalytic ideas of the relationship between the individual behaviours and the social world in connection with a crime. This reading is about the notion of unconscious and sense of guilty. Freud introduces a distinctive, an important feature in the social theory which is Psychoanalysis. Psychoanalysis is a psychological perspective which investigates the interaction of the conscious and unconscious elements in mind. Freud offered explanations of how unconscious thoughts internalised as well as he talked about the rationality and irrationality in the human actions what is going on in their minds. This topic is quite distinctive from the rest of the previous topic we learnt so far which were theories of social life, society and sociological perspective as well as ideology. This topic focuses on irrationality and the guilty consciousness/ unconscious. Freud explains this subject as that the existence of feeling guilt conscious in the mind of the individual is present all the time. Freud tried to understand in his proficiency on the continuity of human mind in distinctive ways. It also looks at the different behaviours of individuals and how individual are prone to criminals due to their sense of guilt. Main body In the first passage, Freud states that his patients, those committed crimes were struggling from an oppressive feeling of guilt. Freud initiated on his article to talk about his regular observation of his patients in his care, and how often they provide their transgression of prohibited misdeeds they committed while in his care and afterwards. The short coming of this text is the author depends on his experience of his clients, instead of providing an empirical data. For stance, in the first paragraph, he indicated that early as before and after puberty, those in his care were committing misdeeds, but did not give exact age groups neither categories. He did not provide the number of people he treated and observed. Therefore, he did not offer a date to support the validity of piece. It is also not clear if he was given consent from his patients to share this information due to confidentiality reasons. This is because he does not discuss confidentiality and anonymity in his article. According to him, these crimes were committed by his patients while they were quite young in some cases. Offences committed at the time were theft, fraud and arson. He stressed that crime is committed due to its nature of prohibition, which he believes it gives mental relief to the individuals. Freud also believes some of this individual are suffering the burden of guilt and the oppressed feeling inside them from childhood, therefore, perfuming such misdeed is assigned to something deep (p. 332). This lacks clarification of the sense of feeling Guilt and what caused them to feel this guilt was limited in his explanation. I do not agree with Freuds claims that individuals feel a sense of guilt before they commit a crime. Whereas, I believe an individual can have sense of guilt after committing a crime because the individual know the consequences that comes with committing a crime. From the humiliation and isolation that comes along with the punishment. However, I do agree with Freuds claims that guilt is an internal feeling. Nonetheless, it is only after an incident takes place which could be subjected to fine or imprisonment. This is because these punishments make individuals worry about their actions which could then lead to a sense of guilt. In my opinion, I can feel guilty when I failed to follow the absolute law or commit crime/ sin, or any disobedience which is punishable. Therefore, I believe that the idea of guilt should relate to a violation of rights. Freuds theory talks about the development of criminal personality can be due to the way of a child had been brought up from an early age. The experience of early childhood could be one of the reasons that many children lead to developing a criminal personality when they become older. Therefore, Freud emphasised his patients had a past emotions manifested deep in their minds. I may agree to some extent. However, many children grew and develop their mental capacity and get over their past experiences, and some may affect them badly. Furthermore, in his period people may did have the sources and service that is available for many people today. The second elements of the reading on the fourth passages, obscure of a sense of guilt drived from Oedipus complex (p. 332). He claims the consequence of investigative work of human sense of guilt in general as a result is derived from the Oedipus complex and was a reaction to the two great criminal intentions of killing the father and having sexual relations with the mother (p. 332-333). This indicates how the child perceives the father as punishment figure inside him. The childs anxiety develops and his anger toward the father. Its way of showing a sense of strain within the household and the power of the father. Therefore, the pressure is already present in the house before thinking the social constraint in general. As a result of the sense of guilt is derived from here and this is the fundamental morality of humankind. Likewise, Freud had no evidence to back up his study. His claim is vague to me on how a child can have that capacity of a hate or love. Furthermore, children cannot develop sense of sexuality at this early stage particularly towards their parental mother. Freud was educating us about the psychological perspectives and its factors which drives individuals to commit crimes. However, in his observation it showed significant elements of psychological factors link with early delinquencies experiences. However, there is not enough evidence to back his claims of the factors which drive individuals to commit crimes. This is because he does not talk about the therapy treatment in which his patients had undergone. He also did not pinpoint nor highlight the prevention strategies in his article which could prevent them to commit such crimes. In conscious phantasy, because they already feel they are attacked and got hurt in their mind, and they use their mechanism defence, and what aver action is taking by these people to hurt others make them feel relieved. Therefore, this burden of guilt inside them, got them relieved by acting out this phantasy. According to Freud, the real punishment which is already inside them is agonising them before acting out. The third significant claim in the text is Pale criminality. Freud sat out the psychoanalysis interpretation of pale criminal (p.333), it is the principle of unconscious phantasy, the mental thinking and activity which is unique for those who have sense of guilt and drives to commit crime and desire for a punishment. However, they got relieved by acting out. Furthermore, he concluded his piece saying; Let us leave it to leave it to future research to decide (p.333), this undermines the value of his work and shows he had a sense that his study needed improvement and correction of his misrepresentation. Nonetheless, the author seems he did not fully achieve his intended goal as he left it for future. The samples and categories are not clear and the method used to arrive such conclusions. This shows his study is not broad. It is only in his clients which even lacks the number of people he treated. Furthermore, it is what his patients informed him its not shown if he conducted a academic research. In the absence of adequate detail, Freud lacks the depth in its explanation of this article. It is extremely difficult to assess the reliability of his studies and outcome. There is some ambiguity regarding the validity of his research, and some of the cases he observed as well as the conclusions he reached. Not only had he talked about childhood experiences and how past emotion drove people. Freud also explained human mind is so simple which lacks concrete. Conclusion To conclude that Freuds theory is known the unconscious mind, and his intention was to represent the criminal from sense of guilt. Some of the cases Freud investigates didnt specify how he carried out his research. Some of them informed about their misdeed and their sense of which driven to commit a crime, which didnt have conscious. Even though young people grew and leave some infantile sentiment behind, and some grew with the emotionals. As people grew older they develop mental capacity and throughout they learn from wrong and right. However, some people may commit crime for different reasons; due to being a hedonistic or mental disorder. Therefore, the people he treated was not clear what type of people and what condition they were suffering, was it some sort of mental disorder which either be treatable or section for public protection. My suggestion on this piece is it needs more research to be done based on the sense of guilt cause of the crime. Even though, Freuds experiments based on only some cases, however, psychoanalysis created useful elements which are useful in the criminal justice system to some extent which is prominent even though is helpful but yet not reliable hundred percent.

love :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Throughout life, we undergo many changes. As time progresses, styles of writing develop new form. However, emotions remain constant. Feelings, which are expressed through writing, can be identified with in the present, as well as the past. Emotions, unlike writing styles, are unable to be controlled. Love is one emotion that may vary in the way it is described, yet remains uniform in the way it is felt.   Ã‚  Ã‚  Ã‚  Ã‚  Elizabeth Barrett Browning expresses her innermost thoughts and feelings through her poetry. In the sonnet, â€Å"How Do I Love Thee?,† she describes the intense emotions that are brought about by the act of love. Her passion reaches the depths of her soul and she has the ability to love unconditionally, with every ounce of faith possible. The love that she possesses comes naturally and can be described with ease. She demonstrates that love, in a way an â€Å"opiate,† which takes over the minds of those who experience it.   Ã‚  Ã‚  Ã‚  Ã‚  Brian McKnight is a man of great words. In his song, â€Å"Still In Love,† he stresses his eternal love for another being. He shows that his love will never die and is simply perfect. It is unbelievable to him that such love is possible. However, he has the privilege of expressing such emotions. He explains that no matter what happens, his love will still prevail. He is obsessed with the feeling of love and feels that he needs love to survive.   Ã‚  Ã‚  Ã‚  Ã‚  Despite the time difference between these works of literature, they possess the same emotions. Both express the strong feeling of undying love. This feeling will deepen over time and continue to grow, even after death. This demonstrates that, no matter what events may take place, their love will remain forever. This powerful emotion has the ability to control every thought and feeling within an individual.   Ã‚  Ã‚  Ã‚  Ã‚  Love, in itself is something that will never fade away, no matter who falls in and out of it.

Theatrical Sound Designer :: Essays Papers

Theatrical Sound Designer The sound designer is responsible for handling the audio requirements of a theatrical performance. This includes the creation of sound effect cues, sound reinforcement, mixing, and possibly Foley. â€Å"Sound designers develop the aural, or sound, cues crucial to play’s mood. Running water, traffic, the murmuring of a crowd or the strains of music are the kinds of sound effects used as an integral part of a production.† (Mauro p.96) Along with the creation of sound, the sound designer must work in concert with all members of the design team from the lighting designer to the set designer, in order to create a total package. One of the first jobs a sound designer has is to read the script and create an effects cue sheet. A cue sheet is a list of the sound effects needed during a performance as determined by stage direction or intuition, such as a telephone ring, thunder, or the sound of a passing train. These sound effects may be created live during the performance using Foley, but more often than not the sound designer will utilize a keyboard and sampler, a CD player, or even a cassette tape deck. Depending on the theater the sound designer may have to employ some sound reinforcement techniques, such as micing the actors with wireless microphones or placing microphone such as PZMs on or around the stage. All of these signals are then routed through a mixing broad, which the sound designer operates during the performance. Although no formal training is required, experience in audio engineering, music theory, and basic stagecraft would be very beneficial. â€Å"Working in radio or for a studio that dubs sound cues in music could provide excellent experience.† (Mauro p.102) Most literature recommends an apprenticeship for breaking into the business, tacking a position as a sound person for example. A sound person implements the requirements but forth by sound designers and might also be expected to place the microphones and speakers. A sound person can expect to make anywhere from $250 to $1250 a week. (Field p.271-273) Depending on the market and venue a sound designer can expect to make $300-$1000 a week, to $100,000 a show for a Broadway production.

Online Inquiry Essay

Introduction Resorts are places used for relaxation or recreation, attracting visitors for holidays or vacations. They contain swimming pools where people can relax and enjoy together with their families and friends. Most of the resort today includes rooms for overnight accommodation. Before, resorts consist of only cottage, a room with a bed has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control, function hall for events, spa and an in-house restaurant. The cost and quality of hotel & resorts are usually indicative of the range and type of services available. Due to the enormous increase in tourism worldwide during the last decades of the 20th century, standards especially those of smaller establishments have improve considerably. Today, many systems have used an automation process like using online computer system, due to the efficiency and accuracy. â€Å"Online Inquiry and Resort Reservation System† is a transaction processing system that has more advantages rather than a manual Resort Reservation. Prior to the Internet, travelers could write, call the resort’s telephone directly, or use a travel agent to make a reservation. Nowadays, resorts have their own website where anyone can view information on prices and deals. Today, most of the Resorts provide goods and services using online computer system. It helps to perform task in an easy way with less time consumed and enhance the operating efficiency, improve the service experience as well as provide a means to access markets on a global basis. Background of the Study Rhosean Garden Resort is owned by Mr. Jhun —— and started on ——. It is located at Baliti-Panipuan Road, City of San Fernando, Pampanga with a total lot area of ________. Currently, apart from the streamers that are posted on the roads, the resort uses the Facebook account for its advertisement and marketing purposes. The resort uses manual style of transacting business with its customers. It uses the manual process in reserving and logging in names of customers. People who plan to make a reservation should make a telephone call to its number posted in their streamers or in their Facebook account. With the rapid growth of guests’ inquiring for about __ to __ persons a day plus the walk – in customers, the management somehow is experiencing insufficiency and inadequate manpower sources. This situation, prompted the researcher to propose as â€Å"Online Inquiry & Reservation System so that the interested parties would be informed. Its establishment with an online system support is a great help to the customers especially nowadays we are living in a modern world with technology makes our world faster and easier. Most often, the management encountered several problems in reservation like phone calls misunderstanding; conflicts regarding the availability of rooms, the guest reserves a room personally without knowing that the rooms are fully booked. Waste of time for the customers and they have to find other resort when the rooms are fully booked. In relation to this, the researcher leaded decided to develop a system that will simplify the task of traditional booking. The proposed system will provide users an easy to use interface that improves the people in utilizing the web today. Online Inquiry and Reservation System aims to develop an official webpage system that will help the management to post and retrieve information easily and accurately. Increasingly potential customers are looking for relaxation and accommodations thus oftenly searching online. Gone are the days when customers had to rely on resort brochures when planning a holiday vacation. With the support of the online system, the customers can easily search out the availability of the resort. Statement of the Problem The proposed system deals with the problems by the management as well as the guests. The study is divided into general problem and specific problems. 1.2.1 General Problem The main problem that the researcher seek to find is how to develop an Online Inquiry and Reservation System of Rhoseane Garden Resort? 1.2.2 Specific Problems Listed below are the specific problems extracted by the researcher in the course of his study. 1.2.2.1 Conflicts regarding room availability. Instance when customer personally reserves a room without inquiry or knowing that the rooms or cottages are fully booked. 1.2.2.2 Phone call misunderstanding. The management finds it hard to have a clear conversation with the customer over the telephone with regards to the needed information for his/her reservation or inquiry. 1.2.2.3 Limited exposure of the resort marketability Since the resort only uses some brochures tarpaulins as for advertisement, its popularity is restricted to only to those who see and receive the advertisement – ads. 1.2.2.4 Difficulty in searching and retrieving of files. Manually searching and retrieving of files or records of reservation from logbooks. Rationale Technology changes everything today. From the way we live and from the way we do things. Website’s and Online Marketing and Advertisement are the key to attract more customers. Old way’s to make a reservation in a resort is to personally go to the resort and make a reservation which nowadays is not very efficient. A Online Reservation System with 3D mapping for Rhosean Garden Resort will be developed in order to improve and modernize their old manual reservation system. Like any other resort using online reservation to help the customer make reservation faster this will help to make faster and more accurate reservation for the customer. 1.3 Objectives of the Study Based on the aforementioned problems, the researcher formulated objectives so as to answer the said problems. The objectives are divided into the general objective and the specific objectives. 1.3.1 General Objectives This study intends to develop an Online Inquiry & Reservation System for Rhosean Garden Resort that will help the management and the customers. 1.3.2 Specific Objectives The specific problems will be given solution through the following specific objectives: 1.3.2.1 To develop a system that will avoid conflicts in room reservation. A system that shows the current room reservation in order to monitor the rooms that are already reserved and if the resort is fully booked. 1.3.2.2 To develop a system that will provide an alternative way of having reservation which is through online. This will lessen the number of reservation calls thus also preventing misunderstanding in conversation. 1.3.2.3 Increase the marketability of the resort by developing a website. The website will widen resort’s market and can be accessed by anyone surfing the net. 1.3.2.4 To develop a system the will provide a database of all the room reservations. Provides an easy way of searching reserved rooms and retrieving of previous records of reservation. Scope and Delimitation The scope covers everything that the proposed system will be able to do in contrary, the limitations set the shortcomings that the system is not capable of doing. 1.4.1 Scope Reservation by the customer is available online by signing up the membership form first before he/she can have a reservation. Customer can also make a reservation through phone or by walk-in. Customer can also reschedule his reservation 1.4.2 Delimitation Rhosean Reservation System is designed to manage all types of Room. Cottege, Villa, etc bookings, made directly by guests .Its powerful reservation, marketing & merchandising features give you the ability to control dynamic room, The reservation system will allow you to dynamically control all of your reservation without the need for an expensive web designer. 1.5 Significance of the Study We want to know the reasons of hotel & resort in using manual reservation and conduct a study towards the topic because we notice some of the hotel & resort still use manual reservation. The study will emphasize the effects of using manual reservation and how an online computerized†¦ 1.5.1 Economic The economy are the customer, the significance of our study is that customer can efficiently and easily make reservation thus helping the resort make more income and help the economy. 1.5.2 Educational Our Study will help us learn more about making database for any client. Widening our knowledge in programming language to help us in future projects. 1.5.3 Technological It will help the resort overcome its manual reservation system to a online system that will increase the efficiency and lessen the errors and misunderstanding of customers making reservation. 1.5.4 Social Significance if we will help Make the resort more widely known to the public. More exposure means more income more customers. 1.6 Definiton of Terms Marketing Exposure – is the process of communicating the value of a product or service to customers Marketability – is a form of marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Website – is a set of related web pages containing content such as text,images, video, audio, etc., accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator. Database – is a structured collection of data. The data is typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies). Reservation – an arrangement to secure accommodations at a restaurant or hotel, on a boat, or plane, etc. Chapter 2 REVIEW OF RELATED LITERATURE & STUDIES 2.1 Local Literature 2.2 Local Studies 2.3 Foreign Literature 2.4 Foreign Studies An article posted on â€Å"www.rezdy.com† says that you’re one step ahead of the game, tipping the scales in your favor when prospects research and compare your capabilities against your competitors. Of course, the presence of an online reservation system itself is not enough to make or break the customer flow. You still need to make sure the other aspects of your site (like imagery, for example) are in the best shape to minimize the amount of visitors that bounce off it. According to an article review about Online Reservation by Peter S. Murray. The system helps speed up cash flow. The old barrier in the way of online payment systems was trust, but this is no longer an issue. The risk of credit card fraud or scam is extremely low for online payment gateways. The online reservation system you choose should have an â€Å"SSL certificate† on its payment page to ensure users that you are legitimate. Online reservation systems speed up your cash flow just by being there. There’s less capital outlay on your end because you don’t have to hire staff to manage customers or pay rent for a physical space. Also, once customers book through it, money goes straight into your account – no lag time here. They’re also more accurate than you probably are when it comes to mathematical calculations. You can set up coupon codes and discount offers without triple-checking whether you got the math’s right. A review article made by Dianne J. Harrison for online reservation. It says it’s convenient and fast for you and your customer. Location is not an issue, and neither is time. The virtual set-up means you won’t need to wake up at unholy hours to take resrvatation calls from potential clients halfway around the world. While you dream of being the best damn resort there is, people are going through the process of finding your site, browsing through its content, and making a reservation. Travellers veer towards tour and activity sites that support online reservation because not only is it easy, but they usually find some great discount deals, too. They can read up on your business, look at your options, and finally make a reservation without being hassled by a pushy sales representative. A study made by Carlton K. Sullivan says it can give the business a precise head count By using an online reservation system, owners can have a precise running head count of reservations. Precise head counts can circumvent the problem of underbooking to avoid disappointing customers, or overbooking to make sure a sufficient number of actual transactions go through. The system can also be set up to record unique visits to the website to help the owners collect information on how well the site is working to attract customers. An article called â€Å"Making Your Business A Hit† by Dale C. Coleman By introducing this online reservation system, you simply increase your efficiency in providing quick and accurate confirmation to your guests. There is no more waiting time! You can also eliminate the problems of time-difference and minimize the human errors by giving wrong information with email confirmation. this is an excellent way to manage your customer and to gain higher yield.

Huckleberry Finn’s Moral Compass

Nathan Walker Mr. Dickenson Period 3 1/7/12 Critic Keith Neilson writes, â€Å"And so Huckleberry Finn ends, one of the saddest happy endings in literature. Jim is free, after an awful initiation that nearly gets him lynched. Tom is almost killed, yet learns nothing from the experience. But Huck’s loss seems the greatest of all. After finally letting his heart overcome all of the prejudices and moral inhibitions that society has put into his head, having determined to defy society to ‘go whole hog’ to rescue his friend Jim, he meets Tom Sawyer and immediately crawls back under Tom’s Romantic Wing.Huck’s character and moral nature seem violated†¦One of the greatest characters in literature has been forced to go backwards and we feel cheated. † For years, critics have argued over the ending of Huckleberry Finn. Critics tear apart the  racial content, issues about gender and sexuality, and most interestingly the ongoing controversy over th e final chapters. The debate remains  regarding  whether or not Twain wrote the ending with a purpose, or if he just took an easy way out. For example, the ending comes abruptly.In addition, readers are upset about  how Huck disappears and Tom reemerges. On the other hand, others feel that the ending is a masterpiece. Personally, I can see both sides of the debate. On one hand, it seems that Twain created a masterpiece just to throw it away at the end. We see that Huck, who we were rooting for all along, has not changed and will continue to carry out Tom’s whims and fantasies. All the progress he has made with Jim has been destroyed. This is one of the many  aspects that make the novel picaresque. On the other hand however, I can see why Twain did what he did.In order to be honest with Huck’s character, Twain could not have allowed Huck to become the hero. Furthermore, in the time period of the Southern 1800? s, if Huck had changed his ways, society would have been shocked. If society hated the book, Twain’s message would not have been so wide spread as it was, as the book would have probably banned. Another possible idea is that Twain wanted to make his reader’s wonder, and leave them to make their own decisions. One thing is sure however, either way you translate the ending; Twain sure knows how to stir controversy.

Romance In The Ufa Cinema Center Architecture Essay

Bernard Tschumi is regarded as one of the universe s open uping designers, rejecting the diehard outlook and one of the few bow smugglers of deconstructivism. His essay, The Pleasure of Architecture which was written in 1978 manifests his theoretical thoughts of the pleasances in architecture, in which he stresses on the inutility of architecture and the inclusion of perversion and the irrational. It talks about sensualness and sexual analogies such as erotism, surplus, bondage, seduction and bounds of architecture which he represents in 11 fragments. One of Tschumi s most celebrated undertakings, the Parc de la Villette is the prototype of his deconstructivist thought. It breaks off from functionalist theories of the past and is designed as a twenty-first century urban park, where plans and superimposition of systems comes into drama and the construct of signifier follows map becomes a polar antonym. The UFA Cinema Center by Coop Himmelb ( cubic decimeter ) gold, the brace who chall enges traditional anthropocentric architecture and is categorized as deconstructivists, besides incorporates the thought of deconstructivism, with its urban construct, dynamic geometries and injection of public infinites. It became one of their noteworthy plants in deconstructivist thought. The first portion of this paper discusses on Tschumi s fragments in The Pleasure of Architecture, the significances that they carry and his impression of pleasance derived from those fragments which are closely related to one another. In relation to that, how his theory on deconstructivism is incorporated into the Parc de la Vilette and the pleasances that manifest from it. Separate two discusses on Coop Himmelb ( cubic decimeter ) gold s UFA Cinema Centre, how it relates back to Tschumi s fragments and how it s deconstructivist design transforms it into an architecture of pleasance. How does Bernard Tschumi s impression of pleasance and deconstructivism manifest in the Parc de la Vilette? Harmonizing to Tschumi, pleasance can be achieved from two types of resistances, the intercession of the norm in which society expects of what architecture should be, usefulness which leads to its inutility ( Tschumi, 1977 ) , and the un-intendancy to make a infinite for map that was either with purposes or inadvertent which forms a disjuncture ( Tschumi, 1981 ) . Tschumi distinguishes pleasance from cloud nine or rapture, in which this apprehension was influenced by Roland Barthes book The Pleasure of the Text ( Hill, 2003 ) . In The Pleasure of Architecture, fragments of gender separate Tschumi s thoughts of pleasance and some of which can be seen in the Parc de la ViIlette. Bernard Tschumi s Parc de la Vilette emerged as a victor in a park design competition held by the Gallic Government in 1982. The purpose was to mean the beginning of a new epoch in an of import portion of Paris, to guarantee its future good development. ( Damiani, 2003 ) . It is a coaction of Tschumi, Peter Eis enman and Jacques Derrida, the three being deconstructivist designers and Derrida, the precursor of deconstruction ( Kipnis, 1991 ) . Double Pleasure. Neither the pleasance of infinite nor the pleasance of geometry is ( on its ain ) the pleasance of architecture. It is both. ( Tschumi,1977 ) . Tschumi s first fragment explains that the pleasance in architecture is neither the enjoyable experience of infinite nor the creative activity of signifier and geometry entirely but the hit of both. This manifests in the Parc de la Vilette, where the superimposition of three different systems: Points, lines and surfaces is seen ( Damiani, 2003 ) . Figure 1: Lines, Points and Surfaces. ( Masschelein & A ; Straeten, n.d. ) The points are represented by the distinguishable ruddy mental disorders which appear as three floor regular hexahedrons in which no map was intended to it, hence go forthing it as an unfastened infinite. He used the thought of repeat to distinguish each mental disorders, with geometries lodging to it as the lone noteworthy difference. ( Masschelein & A ; Straeten, n.d. ) . This creates the pleasance of geometry. Figure 2: Images of some of the follies. ( Park De La Villette, Paris, France: Bernard Tschumi Architects ) The signifier of the mental disorder was designed before it was given a map, following the rules of deconstructivism. ( Turner, 1994 ) . The 2nd system, the lines, structures the circulation of walkers and a additive infinite is created, taking one towards interesting positions and musca volitanss. ( Masschelein & A ; Straeten, n.d. ) . This creates the pleasance of infinite. The 3rd system which is the surface signifiers big horizontal infinites for the usage of assorted activities and once more the pleasance of geometry comes to light. ( Masschelein & A ; Straeten, n.d. ) . The superimpositions of these systems collide and therefore it is a pleasance of architecture and the separation of the systems three signifiers deconstruction. The pleasance of infinite: This can non be put into words, it is mute. It is the signifier of experience ( Tschumi, 1977 ) . In order to experience pleasance in a infinite, one must see the existent thing and that it can non be described with words entirely. This can be represented in the superimpositions of the park, where its complexness, described in text is inexplicable compared to one sing the existent thing. Pleasure and Necessity Tschumi touches on the inutility of architecture and how designers are confronting societal constrains, where unreason of architecture is regarded as incorrect. ( Tschumi, 1977 ) . The necessity of architecture may good be its non-necessity ( Tschumi, 1977 ) . He argues that architecture should be useless, and serves no intent, contrary to what society expects it to be. ( Hill, 2003 ) The abuse of and denial of the norm, uselessness becomes utile, that is enjoyable. ( Hill, 2003 ) . Tschumi provinces that a park is like pyrotechnics, used for production and ingestion, it is useless but at the same clip it made to provides pleasance. ( Hill, 2003 ) . Parc de la Villette is designed without a set map in head, its model and organisation allows an interchange of people, events and infinites which contributes to more freedom and looks in the park. Partss and constructions can be easy replaced and shifted while still keeping its individuality with the thoughts of deconstructivism, this rej ects the traditional regulations of urban Parkss therefore its freedom is regarded as useless and a non-necessity, this abuse becomes a pleasance in architecture. ( Pugh, 2004 ) Metaphor of Order- Bondage This fragment focuses on the restraints of architecture, in the signifier of regulations, theories, Torahs and past functionalist tenet. Like the game of bondage, it is sadistic, miring architectural design like adhering ropes. Pleasure derives when the restraint is greater, and the idea of get the better ofing that sophisticated bind. ( Tschumi, 1977 ) . Figure 3: Ropes and regulations. ( Damiani, 2003 ) The Parc de la Villette was portion of a competition in which Tschumi had won. There were protests from landscape interior decorators on the engagement of designers and at the same clip, political alterations were made, and economic crisis was at a high. ( Damiani, 2003 ) . These were the restraints that Tschumi had to face at the clip along with the historical background of the site, being a abattoir antecedently and one of the last leftover big sites in Paris. ( Damiani, 2003 ) . Rationality In this fragment, it states that architecture should travel against traditional rules which are regarded as out-of-date and that its continuity on reason becomes irrational. Like the principals of deconstructivism, in which its upset and unconventional methods are regarded as irrational and interrupting free from traditional discourses. ( Tschumi, 1977 ) This is seen in the ruddy mental disorders which spreads along the park, each different signifier one another, and how they were non assigned a map in contrast to past rules. Eroticism The fragment of Eroticism says that pleasance is non about the contentment of the senses nor is it the sensualness of infinite. Eroticism is non the surplus of pleasance, but the pleasance of surplus. ( Tschumi, 1977 ) . Is it in fact a junction between infinite and constructs, ( Tschumi, 1977 ) . Figure 4: Eroticism. ( Damiani, 2003 ) In the instance of the Parc de la Villette, its disjuncture of infinites and events was made to be knowing or inadvertent, with complex programmes scattered from one another making a contrast of maps. ( Hill, 2003 ) . Figure 5: Plan View of Parc de la Villette. ( Pugh, 2004 ) Metaphor of Seduction- The Mask This fragment provinces that architecture is a seducer, have oning masks, concealing behind frontages and architectural elements. Yet behind those provocative masks lies the pleasance of architecture. ( Tschumi, 1977 ) . Figure 6: Masks. ( Damiani, 2003 ) With its big country compromising assorted and different maps and programmes of amusement installations, its architectural elements becomes the mask of the Parc de la Villette, non cognizing what to anticipate from each component as there is no set map or hierarchy. Yet unveiling what map lies behind it leads to pleasure. Excess The fragment Excess negotiations about interrupting free and transcending outlooks. It states that architecture should non copy the past nor should architecture obey it. It should make semblances ; interrupt free from formalities, orders, systems and case in points. It should be different and be something formal society does non anticipate it to be. That is the ultimate pleasance, when regulations and bounds are considered incorrect and architecture becomes better than it should be. ( Tschumi, 1977 ) . The thoughts of deconstructivism and pleasance one time once more manifests in the park s system of points represented by the grid of mental disorders. Figure 7: Grid of Mental disorders. ( Pugh, 2004 ) It replaces the traditional inactive park memorials by holding alone infinites and hosting assorted programmes. It becomes mention points for the park every bit good, holding room for extensions since it is non imposed with hierarchy. ( Pugh, 2004 ) . This abnormality deconstructs the traditional outlook and functionalist discourses. ( Masschelein & A ; Straeten, n.d. ) . Architecture of Pleasure This fragment besides talks about construct and infinite colliding, deconstruction of past principals and where regulations are transgressed and is considered perverse. ( Tschumi, 1977 ) . Figure 8: Transgression. ( Damiani, 2003 ) The parks superimposition of three systems is irregular, additive and undulating, in contrast to the controlling and stoic 1s found in traditional Parkss. They do non take you to specific topographic points or a series of musca volitanss, they are random, merely moving as tracts in which you walk on. They are useless but this is the pleasance of architecture when it becomes something that society does non anticipate it to be. Desire/Fragments The last of the fragments high spots that architecture consists of fragments which exists in text and in dreams. It is the receiver of 1s thoughts and wants. Its elements seduce and wish to be brought to world. ( Tschumi, 1977 ) . The Parc de la Villette is the consequence of Tschumi s, Derrida s and Eisenman s coaction in making the ultimate urban park of the twenty-first century. It was derived from the designers theories of deconstructivism and was brought into world after winning a competition. The consequence of Tschumi s winning strategy with the aid of the other two is one of the universe most celebrated Parkss. The Parc de la Villette is an architecture of pleasance. Its early strategies, superimposition of three systems and mental disorders demonstrated its mention to Tschumi s fragments of The Pleasure of Architecture every bit good as the thoughts of deconstructivism. The denudation of these fragments will be used to associate to the UFA Cinema Center, how pleasure manifests from it in relation to Tschumi s impression of deconstructivism and pleasance. How does Coop Himmelb ( cubic decimeter ) gold incorporate their construct of deconstructivism into 1s indulgence of pleasance in the UFA Cinema Center? Coop Himmelb ( cubic decimeter ) gold came to be from the celebrated coupling of Wolf D. Prix. and Helmut Swiczinsky in 1968. The squad follows theoretical thoughts of antihumanism and facets of the organic structure, which is perceived as a atomization and decomposition, carried unto the design of their edifices under the subject of deconstructivism. ( Masschelein & A ; Straeten, n.d. ) . Like other deconstructivist designers Tschumi, Eisenman and Derrida, Coop Himmelb ( cubic decimeter ) gold challenges the constrains of the past such as Torahs, orders and formalities of given manners that is embedded into architecture and seeks for freedom and alteration in its subjects. ( Coop Himmelblau, n.d. ) . Their extremist thought brings 4th the UFA Cinema Center, their iconic work based on the theory of deconstructivism. Double Pleasure The film centre was completed in 1998, located in the historical site of Dresden, Germany. The edifice can be summarized as Eight films are placed in braces on four narratives in an unmoved concrete box, which due to its pick of heavy stuffs screens both the cinemagoer every bit good as the glass anteroom from the traffic noise of the next ring route. ( Skude, n.d. ) . The film centre was made to work out the job of public infinites in Dresden that is being sacrificed for the interest of development. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . Therefore a monofuctional edifice was proposed that adds urban infinites and maps inside, making a new experience of public infinites. ( Coop Himmelblau, n.d. ) . Tschumi s first fragment provinces that pleasance can be derived from the hit of spacial experience and geometry. The film can be divided into two linking units, the film block and the crystal. The film block non merely maps as a topographic point for films but serves as a perme able infinite which links with the environing streets, making a connexion between Pragerstra vitamin E and St. Petersburger Stra e. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . The crystal serves as both entry hall for the film every bit good as urban passageway, with Bridgess, inclines and stepss linking multiple degrees, enabling positions in different angles. This experience is like that of a movie construction. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . Therefore a dual pleasance in architecture is created form the occasions between the edifices geometrical drama that creates public infinites on the interior and the assorted maps that is injected into it. Figure 9: UFA Cinema Center, aerial position. ( pmoore66, 2009 ) Pleasure and Necessity Dresden is considered as a metropolis with historical values and an edgy society, constructing a film centre at the site was thought to be unusual. ( Skude, n.d. ) . The cinemas milieus consist of post-modern manner edifices with nil particular nor out of the ordinary. Public infinites were a job therefore the film is injected with a host of assorted maps to make public insides. To suit these infinites an extreme formed edifice in the form of a knife and stone was created with contents that functions out of the norm, hanging skybars, inclines and stepss placed irregularly and occasions of stuffs. These characteristics oppose the traditional thoughts of orders and formality ; it is uncomprehended by societies believing and hence rendered as useless. But it is this uselessness that becomes utile in making a edifice that maps good. The abuse of this edifice hence brings out pleasance. Figure 10: Section of UFA Cinema Center. ( Oasis China, 2005 ) Metaphor of Order- Bondage The film Centre is located on a triangular like site clouded with past memories of World War 2, confronting the busy steets of St Petersburgstrasse. Owned by developers with thoughts of capitalising fiscal returns. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . Society there was rejuvenated after post-war and is considered to be conservative. ( Skude, n.d. ) . Constructing a modern film composite which incorporates the designers thoughts of deconstructivism would be unusual if non perverse. They were bound by the heritage values of the site, the proprietors, and society s outlooks. Nevertheless a one of a sort edifice of that epoch arose from the ashes, disputing the old post-war designs and conservative outlooks. It was a edifice that was bounded by tight Torahs and restraints doing it even more enjoyable when it breaks free. Figure 11: Coop Himmelblau- UFA Cinema, 1993-98. ( roryrory, 2003 ) Rationality Coop Himmelb ( cubic decimeter ) gold emphasizes the signifier of this edifice for the interest of look ( Skude, n.d. ) , doing manner for a extremist and curiously shaped edifice, withstanding traditional Torahs and comprising of complicated inside informations and multiple kinds of infinites jumbled up in two different blocks. The crystal, looking as though it could structurally neglect at any clip comprises of an lift tower that bends back and Forth as it moves, albeit traveling vertically like a normal lift. ( Skude, n.d. ) . The unreason of this edifice hence creates pleasance. Figure 12: The lift tower. ( UFA- Kino â€Å" Kristallpalast † , n.d. ) Eroticism The thought of the UFA Cinema centre was to make a monofucntional edifice with inclusions of new urban infinites and media events inside to undertake the job of public infinites, and at the same clip integrating Coop Himmelb ( cubic decimeter ) gold s construct of deconstructivism. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . From there a unambiguously characterized edifice in the signifier of two irregular forms was created. The glass crystal which acts as a five narrative anteroom, is angled to contrast with the more closed film block ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) , and the thoughts of deconstructivism is more to a great extent applied. It connects to the exterior infinite utilizing its openness, and enables extremist prevarication of inclines, stepss and overcrossings which are reminiscent of Piranesi s plants. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . In the centre of the anteroom, are heavenly bars which are hung from the ceiling making a sense of drifting in infinite. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . With this a junction of infinite and construct is created, doing it titillating. Figure 13: Heavenly bars. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) Metaphor of Seduction- The Mask Public infinites are being eradicated for development as is acquiring lesser as we know it ; this is what Dresden is confronting. Public infinites are going unseeable as they are taken off. The film centre proves that urban public infinites can be created with development and can be physically seen without going unseeable. ( Wells, n.d. ) . The crystal anteroom is able to host assorted events and maps such as a coffeehouse, it acts as a public square at the same time. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . This is done by making a suited signifier to back up the programmes. The inclines and stepss that forms a circulation within the crystal allows positions to the outside from different degrees and at the same clip positions to the interior of the edifice through opaque beds. ( Wells, n.d. ) . The film block hosts eight films every bit good as being permeable to the streets. The edifice itself is a public infinite, masked behind playful geometries and hit of stuffs, when y ou discover what lies within, it becomes enjoyable. Figure 14: kakteen ecke. ( thost, 2007 ) Excess The UFA Cinema Center was unexpected, its modern like design is like an foreigner on the background of the old site. Coop Himmelb ( cubic decimeter ) gold ne'er intended to associate the edifice to its milieus. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . It started with the triangular form of the site, from there a triangular signifier is faced pointed to a corner of the film floor program while the fa ade steeply slopes outwards, making a signifier of that a knife or ship. The crystal, appears like the signifier of a propensity stone, resting against the film block and made of opaque glass, structured with steel rods around it, a contrast of the unsmooth film bunch. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . The edifice uses a robust of stuffs, glass, concrete, slabs of galvanized gratings, subdivision, stepss and supports made of unstained steeI, and aluminium window mullions. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . It is deconstructed, clearly free from trad itional orders and logics. The edifice exceeded the outlooks of society and it is different, it creates semblances and did non obey the yesteryear, it became better than it should be. Figure 15: Axonometric drawing. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) Figure 16: The playful edifice. ( Oasis China, 2005 ) Architecture of Pleasure The film centre proudly stands tall on the site of Dresden, as though cognizing the lower status of its encompassing architecture. As quoted from Coop Himmelb ( cubic decimeter ) gold, We do non work against the old construction in order to destruct it. We work to make new infinites, where and when possible. If an old construction prevents us from making unfastened infinite, we destroy it. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . The film centre does non take into consideration its environing context nor will it give up to it. It is different, it does non follow typologies, logical building, formal orders or civilization. The disconnected signifier of the atilt crystal and the film block complete with interplays of stuffs making an internal urban public infinite transgresses traditional regulations. It is an architecture of pleasance because it is obsessed with itself. Figure 17: Ufa palast. ( lipar, 2008 ) Desire/Fragments The UFA Cinema Center was a consequence of the demand to make a monofunctional edifice to work out the job of public infinites in Dresden. It is made with purposes of maximal capital returns. ( Coop Himmelb ( cubic decimeter ) gold, 2001 ) . The thought of making a edifice which incorporates public infinites and media events into it, making an urban infinite. Coop Himmelb ( cubic decimeter ) gold brought it to life by chalk outing a psychogram with the undertakings maps and thoughts which are mock created in an artistic manner. The whole procedure including the edifice are fragments. Each unconscious desire and purpose is reflected in the creative activity of the edifice taking to a creative activity which exceeds bounds and defies outlooks. The deconstructivist thoughts of Coop Himmelb ( cubic decimeter ) gold can be seen in the manifestation of the UFA Cinema Centre in line with the manifestations in Tschumi s Parc de la Villette. The deconstruction of its architectural elements and the dynamism of its signifier is represented with the film block and the propensity crystal which creates public infinites indoors. The hit of these two facets creates pleasance, and it is titillating. The interplay of stuffs, injection of infinites and connexion between its inside and outside, forms its mask. The film centre, restrained by the site and its society like a game of bondage overcomes it with an architecture which surpasses bounds and outlooks. This one of a sort edifice of its epoch came to be from the designers desires of deconstruction and is an architecture of pleasance.