The Hybrid of 35mm Film and Digital Video Thesis

The Hybrid of 35mm Film and Digital Video - Thesis Example Over time, the video from film cameras evolved from black and white into colour and now looms around extinction in the face of digital video and digital cameras. Attempts are being made in order to revitalize the decaying film camera industry such as with the introduction of the LomoKino camera that supports film video creation using a crank. The current paper will attempt to look at an effort to create a TVR commercial to popularise such cameras using video footage obtained from film cameras as well as digital cameras. Introduction The twentieth century can be seen as a time of revolution for the human race. A number of significant developments took place following the Industrial Revolution that has redefined the manner in which human beings exist and look at things. Communication is one of the key aspects that have changed altogether from the pre Industrial Revolution period to today. The printing press was a key change that introduced more and more people to printed messages and a llowed greater communication between people. In a similar manner, the invention of photography took the world by surprise. First, photography allowed people to transmit simple black and white images to convey messages. In the next step, these images were combined together to produce moving images that stunned audiences across the world. ... On the other hand, photographed images did not require any prerequisites to understand them. Naturally, photography became more and more popular with time when compared to printed texts. This major change was catalysed by the creation of moving images in the form of the earliest films. Placing moving images together allowed for easier and simpler transmission of ideas. Images became an instrument for propaganda from the very start given their effectiveness at delivering their message. Audiences around the globe were mesmerised with moving images although sound had yet not been introduced. It comes as no surprise that by the start of the twentieth century, governments around the world were utilising cinemas and moving pictures for propaganda value. By this point in time, technological advances had allowed photographers to capture images in colour. The century old tradition of photography had developed a number of different industrial standards to allow for more standardised photograph y. One of these developments depended on the use of three different colour filters namely red, green and blue in order to capture and later reproduce images. Another major development dating from this period was the development of the 35mm film that became synonymous with photography around the world. The iconic 35mm film became the symbol of the photography world such that a photographer operating anywhere around the world had access to this film. Early on this size for photographic films was adopted by Thomas Edison in liaison with Blair Camera Company from New York (Dickson, 1933). Both companies agreed to slice photographic film to a standard size of 35mm or 1.375 inches for each frame. Moreover, each frame had

Business Operations and Systems Essay Example | Topics and Well Written Essays - 1000 words - 1

Business Operations and Systems - Essay Example Unipart has become one of the most successful logistics companies in the UK and delivers goods to global companies like Vodafone Jaguar, Airbus, Hewlett Packard, and retail companies like Halfords and ASOS (Sherlock, 2008). The main reason behind its efficient delivery system is the Lean methodology concept. Lean methodology is a concept which can be applied to all types of companies to improve the efficiency level of the employees (Nash, Poling and Ward, 2006). The basic approach of Lean methodology is to identify and eliminate unwanted wastes in a company (Graban, 2011). There are usually eight types of wastes in every company. The first type of waste is producing goods more than it is required. The second type of waste is excessive inventory which increases the warehousing and storage costs. The third type of waste is unnecessary movement of goods and employees because it does not add value to the productivity of the company. The fourth type of waste is the unnecessary processing of goods and services which adds no value to the products and services from the viewpoint of a customer. ... The below mentioned chart will describe the Lean methodology in details: Figure 1: Lean Methodology Concepts ( Source: Nash, Poling and Ward, 2006) Challenges faced by Unipart Like any organization, Unipart faced a number of challenges. Initially, Unipart was part of a state owned motor vehicle manufacturer. Later, the government sold Unipart to its former managers. The managers decided to come up with a unique management strategy that would motivate the employees and increase the efficiency levels of the workers. Most of the workers in Unipart had completed a basic level in education since their main task involved loading and unloading of the packages. Extensive training was imparted to the workers to improve their skills but the management faced certain challenges like there were protests from the workers and trade unions. The training could not address to the basic issues and problems of the workers (Sherlock, 2008).x The managers of Unipart tried following the management principl es of global companies like Toyota, but it failed to produce any effective results (Sherlock, 2008). Remedies to the challenges The managers stopped imitating the management principles of global companies and evolved their own theory which was termed as â€Å"The Unipart Way†. This theory included certain key components like â€Å"The University on the Shop Floor†. This was a learning centre that was open throughout the working hours of the company and workers were welcomed with any sort of queries at any time of the day. The managers also introduced e-learning and work-based assessment facilities. These techniques of improving the company performance proved to be beneficial (Sherlock, 2008).