Healthy Biscuit Industry India

Healthy Biscuit Industry India India Biscuits Industry is the largest among all the food industries and has a turnover of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production. India Biscuits Industry came into limelight and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-mans diet in earlier days. Now, it has become one of the most loved fast food products for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially developed states, hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 percent of the biscuits in the bakery products. Health biscuits are also gaining speed in market. It has become the part of the diet of many health conscious people. Many brands like Britannia, sunfeast and Parle are coming up with their variety of health biscuits which are beneficial during sickness or for diabetic people of health conscious people. The following survey is on this section of biscuits. It is done on 200 consumers of health biscuits who are randomly selected. OBJECTIVE OF THE SURVEY The objective of the survey is to find the factor which influences the customers to buy health biscuits of a specific brand. To know the expectations and requirements of all customers regarding health biscuits To find out how the biscuits of different brands are rated by the cosumers.. Also to find out what improvements the consumer wants in this line of biscuits. LIMITATION OF THE SURVEY Some of the respondents were not responding to some of the questions. Some of the respondents dine have so much information about the biscuit and the brand. RESEARCH METHODOLOGY The methodology followed for conducting the study includes the specification of Research design, sample design, questionnaire design, data collection and Statistical tools used for analyzing the collected data. FINDINGS Britannia creamcracker is the most preferred health biscuits as most of the respondents buy this biscuits. Most of the respondents buying this biscuit are diabetic patients or they buy to keep themselves fit. Price of the biscuit is also satisfactory and quality wise also its good. Most of the respondents got aware of this biscuits by tv advertisements. The customers want more varieties in this line of biscuits. CONCLUSION After conducting this research it was found that the demand for the health biscuits is increasing and there is a lot of scope in this line. The current situation is that Britannia has the highest sales and demand for it health biscuits and the most demanded biscuit is nutri choise creamcracker. RECOMMENDATION AND SUGGESTIONS There should be more variety of healthy biscuits available. There packaging and advertisement should be taken care appropriately. Taste of these products should also be improved. They should also provide with more schemes and benefits Learning From this study I acquired the knowledge of different factors which affect the customer preference in biscuit market. Also how the respondents rate the product on the given factors.

Discrete Choice Experiment :: Analysis, Random Utility Theory

The CE is founded on neoclassical micro-economic consumer theory. It assumes that consumers are highly rational decision makers who seek to optimize their utility by selecting the best option among the available alternatives, subject to constraints such as time and income (Ben-Akiva & Lerman 1985). So, a consumer makes a decision by evaluating the costs and benefits of the given alternatives, and selects among them which yields the highest utility to him/her (benefits-cost). In the CE, the choice is discrete in nature (Hanemann 1984), that is, only one alternative from the given choice set can be selected. Therefore, it is also known as discrete choice experiment (DCE). The alternative j will be chosen over some option g, if expected utility for individual, i , (Uij) exceeds the expected utility (Uig) for all alternatives. This implies that the probability of selecting an option is likely to increase with utility from the option and probability (P) that individual, I, will choose option j over other options g in a complete choice set R, is given by: P (jïÆ' ·C) = P{ (Uij >Uig, s.t. ï€ ¢ g Є R, and j ≠ g)} (2) Usually, in non-market valuation studies using CE model, respondents are given a choice card containing three alternatives including status-quo (current situation) to select. These alternatives in the choice set are outcomes of policies or programs related to the problem being investigated and distinguished by different levels. The levels could be either qualitative or numerical. The effects of the alternatives are described based on the Lancaster’s characteristics theory of value (Lancaster 1966). The theory states that an individual derives utility from the attributes possessed by the goods rather than the goods per se. The choices; therefore, are considered as a function of the attributes that the given alternatives hold. Including the outcomes of policies or programs related to mitigate the damaged caused by invasive plant species, Mikania in particular, a monetary value is included as one of the attributes as the policy cost to the respondent. Since, the alternatives are evaluated indirectly through their characteristics; it may be possible that consumers may have preference ordering over the attributes included (Lancaster 1966). It is widely accepted that an increase in a level of the preferred attributes or positive externalities such as; biodiversity, forest products and income generating activities, will result, ceteris paribus, in high utility from the goods or services to respondents. On the other hand, the utility from the goods or services decreases with increasing the level of the unwanted attributes or negative externalities such as abundance of invasive plants, pollution and in most cases monetary value.

Decreasing Violence in America Essay -- Violence Media Crime Televisio

Decreasing Violence in America Today in St. Paul two people were murdered. It has been reported that the two were fighting with a third party about a phone call that was made. The suspect is in custody and the case is under investigation,† a reporter in the ten o’clock news reports. â€Å"Spouse and child abuse are on the rise. This year alone over ‘6 million men, women, and children were victims of severe physical attacks from their spouses or parents’(article 16)*,† another reporter reports. Is it just me or does this seem like something that is all too often heard on the news? The violent acts in the United States are out of control. But what can be done about it, and how much worse are things going to get? It seems to me that what is being done now isn’t enough, because things just keeps getting worse. There are twelve main things that have been being studied in depth lately by sociologists. They include: spanking, child abuse, spouse abuse, the punishment for the offenders, gun control, the media’s affect on violence, the role sports play in violence, the role religion plays in violence, pacifism, and international violence. My paper will discuss each of these aspects as well as my opinions and state some facts. Before I can say how I feel, I think there is a need to define violence, aggressiveness, and assertiveness and explain the difference between them. Violence is a physical act that intends to harm or hurt another person. Violence includes many things; such as, hitting, punching, biting, killing, stabbing, shoving, and so much more. Violence can be linked to two other words that have also become a part of every day life for many people; aggression and being assertive. Aggression is a hostile, or destructive act that is forceful. Aggression is usually related with someone being dominant. Being assertive is to stating something (i.e. your opinion) boldly. Both aggression and being assertive do not involve a physical force. Although these three words have different meanings, I think they very closely related. When a person is being assertive and not getting their way, or getting their point across, they can often become aggressive, and aggression often times leads to a violent act. This domino effect closely relates all these words. Violence, it has become something that society has to deal with every day now. â€Å"Much newspaper space is c... ...efend yourself or your team. What I do see a problem with is what sports figures do in their personal lives. When an athlete does something that is against the law they should lose the privilege of being a professional athlete. To get rid of international violence we need to have a peace conference where all the heads of the nations meet and work things out peacefully. I don’t really know what to predict when it comes to the future of the violence. It seems like whenever things seem to be looking up, something happens that makes the future of world peace look bleak. I think that if people start to care more and take action that things can change. We can no longer sit back and expect things to get better on their own. If any of my suggestions were to go into affect I think that a lot of the violence in America would decrease. I think the most important thing that needs to be done is outlawing of handguns. If this were to happen, I think the amount of violence acts would drop 50%. Unless this happens, violence will increase. Violence has become a problem that is way out of hand. Something needs to be done, and fast, or our once beautiful, peaceful country will go to ruins. Decreasing Violence in America Essay -- Violence Media Crime Televisio Decreasing Violence in America Today in St. Paul two people were murdered. It has been reported that the two were fighting with a third party about a phone call that was made. The suspect is in custody and the case is under investigation,† a reporter in the ten o’clock news reports. â€Å"Spouse and child abuse are on the rise. This year alone over ‘6 million men, women, and children were victims of severe physical attacks from their spouses or parents’(article 16)*,† another reporter reports. Is it just me or does this seem like something that is all too often heard on the news? The violent acts in the United States are out of control. But what can be done about it, and how much worse are things going to get? It seems to me that what is being done now isn’t enough, because things just keeps getting worse. There are twelve main things that have been being studied in depth lately by sociologists. They include: spanking, child abuse, spouse abuse, the punishment for the offenders, gun control, the media’s affect on violence, the role sports play in violence, the role religion plays in violence, pacifism, and international violence. My paper will discuss each of these aspects as well as my opinions and state some facts. Before I can say how I feel, I think there is a need to define violence, aggressiveness, and assertiveness and explain the difference between them. Violence is a physical act that intends to harm or hurt another person. Violence includes many things; such as, hitting, punching, biting, killing, stabbing, shoving, and so much more. Violence can be linked to two other words that have also become a part of every day life for many people; aggression and being assertive. Aggression is a hostile, or destructive act that is forceful. Aggression is usually related with someone being dominant. Being assertive is to stating something (i.e. your opinion) boldly. Both aggression and being assertive do not involve a physical force. Although these three words have different meanings, I think they very closely related. When a person is being assertive and not getting their way, or getting their point across, they can often become aggressive, and aggression often times leads to a violent act. This domino effect closely relates all these words. Violence, it has become something that society has to deal with every day now. â€Å"Much newspaper space is c... ...efend yourself or your team. What I do see a problem with is what sports figures do in their personal lives. When an athlete does something that is against the law they should lose the privilege of being a professional athlete. To get rid of international violence we need to have a peace conference where all the heads of the nations meet and work things out peacefully. I don’t really know what to predict when it comes to the future of the violence. It seems like whenever things seem to be looking up, something happens that makes the future of world peace look bleak. I think that if people start to care more and take action that things can change. We can no longer sit back and expect things to get better on their own. If any of my suggestions were to go into affect I think that a lot of the violence in America would decrease. I think the most important thing that needs to be done is outlawing of handguns. If this were to happen, I think the amount of violence acts would drop 50%. Unless this happens, violence will increase. Violence has become a problem that is way out of hand. Something needs to be done, and fast, or our once beautiful, peaceful country will go to ruins.

Character Traits In A Seperate Peace Essay -- essays research papers

In the book A Separate Peace by John Knowles, one of the main themes is the effects of realism, idealism, and isolationism on Brinker, Phineas, and Gene. Though not everyone can be described using one of these approaches to life, the approaches completely conform to these characters to create one realist, one idealist, and one isolationist; thereby providing the foundation of the novel. The realist is Brinker. Brinker's realism takes on a very morbid quality after Gene decides not to enlist with him, do to Phineas's return to Devon. Brinker still sees everything the way it is, but begins to think that the way it is, is bad. On page 122, he is quoted as saying, "Frankly, I just don't see anything to celebrate, winter or spring or anything else." Brin...

Plantation agriculture Essay

Plantation agriculture is a kind of commercial arable farming in the world. It is especially important in humid tropics with luxuriant growth of vegetation. Its economic effectiveness is always emphasized, bringing both positive and negative impacts. In recent decades, crop diversification is introduced and the ecological balance of the natural environment is greatly conserved. Plantation agriculture refers to the growing of cash crops on large foreign owned estates in countries of tropical environment. It is usually practiced in a large scale with monoculture, in which only a certain type of plant is dominant. Take Papua New Guinea as an example, in the area, cacao, coffee and rubber are mainly grown in the region for export to other countries. Under this kind of farming, there are positive impacts to the economy. Firstly, due to its large scale of operation and being export-oriented in Papua New Guinea, the supply of products is regular and of uniformly high quality. With high demand for the products, this attracts large amount of investment of capital from the foreign countries, such as Europe and North America, thus allowing the farmers being financially able to provide the expensive machinery capable of turning out a high grade product. Benefiting from economies of scale, this enables both the transportation cost and production cost to be lowered. Secondly, plantations are also able to undertake greater scientific research and the eradication of pests and diseases. For example, one large sugar company in the former British colony of Guyana was able to employ a large research staff to produce a strain of sugar cane resistant to leaf-scald disease. Besides, government assistance has brought improved crop varieties, scientific research, new pesticides and fertilizers and effective marketing, The government of Papua New Guinea launched The Cape Hoskins Oil Palm Scheme to solve land disputes of many small holdings, strengthening national self-reliance. With increasing demand for the plantation, the employment rate of Papua New Guinea is greatly increased as there are more needs for personnel to manage crop growing and researching. Some crop processing and manufacturing industries are set up to satisfy the demand for crops. The farm productivity is increased as well. As people can earn more income from this kind of farming, this stimulates the rate of urbanization, hence the development of infrastructure and improvement of public facilities, such as roads, railways, ports, towns, schools, hospitals and the supply of electricity and water. As a result, the living standard of the labour is greatly improved. Despite the economic benefits, plantation farming somehow brings negative impacts to Papua New Guinea. First is the reliance upon the protected markets in Australia. At present, about one-third of the copra, 40 percent of the coffee, most of the cocoa and rubber is exported to Australia, which is assigned to admit duty free. In return, Papua New Guinea has to pay taxes for any imports. This leads to outflow of capital to foreign countries because this kind of farming is highly export-oriented. Second is the problem of labour. Plantations require large amount of cheap labour, but the wage rate is progressively higher because of the rising living standard and commercialization of the country. This increases the cost of production and thus reduces the competitiveness among other countries for the same kind of farming. Apart from this, the risk of crop failure is an important factor for consideration. As plantation agriculture is highly specialized. People highly rely on monoculture to earn a living. When the price of cash crops falls drastically or there is a sudden of crop failure, the income of farmers will fall as well. As a result, the earning of farmers tend to be unstable and badly affected the national income of Papua New Guinea. Besides, people have to import other necessities from other countries instead of planting within their own country, self-sufficiency cannot be achieved. In this way, there is no other source to safeguard the return of farmers. To overcome the negative impacts, crop diversification is a good method to reduce the over-reliance on certain types of cash crops. Ecologically, this method can also be beneficial to the environment. Since different types of crops are grown, the risk of crop failure decreases. This can stop the spread of diseases and pests for a particular type of crops. The population of pests decreases. This in turn reduces the use of pesticides. Hence, the chance of stream pollution is smaller, the sea organisms will not be poisoned or suffocated so easily, the nutrient flow can be more stable. There will be greater diversity of species of biomass, so the ecosystem will be more stable. Furthermore, diversification of crops increases the vegetation cover. There will be less surface runoff and soil erosion, yet infiltration increases. The nutrients of the soil can be preserved. Crop diversification also reduces the exhaustion of certain type of nutrients, fertility can be maintained and thus the use of fertilizer will be less common as well. Climatically, because of less crop failures, the amount of biomass increases. The evapotranspiration rate and wind speed can be more stable, so the microclimate can be maintained constant, the risk of global warming will not be getting serious so fast. In conclusion, plantation of cash crops is significant in Papua New Guinea for economic development. Though crop diversification may not be as profitable as plantation agriculture, ecological environment should not be ignored. In long-term, diversification of crops is a good way to safeguard the natural environment and brings more stable income to the farmers as well.

The Systems Development Life Cycle

A structure that a business uses to collect, manage, store, process, retrieve, and report financial data to accountants, consultants, high ranking corporate officers, or tax agencies is the prime definition of an accounting information system. Accounting information systems are responsible for every facet of numerical data in a company and a malfunction could potentially cause a disaster within the corporation. Accountants have different roles in working with accounting information systems including design, implementation, usage, and ownership.These rolls help accountants keep track of a company’s budget and other financial documents such as quarterly reports. Accountants also use the different information technology systems in a company to put together reports to persuade investors to keep their money in the company stock or persuade potential investors why placing their money in this company is a good financial decision. Thoroughly studying a large accounting information sys tem can be a very tedious job; for this reason, companies put together teams to analyze and handle the development work implementations to the different information technologies in a corporation.Systems study groups begin with a formal analysis of the technology in order to see what issues are present in the software or hardware, what implementations need to take place, and how to proceed with the repair or update. This step is known as the planning and investigation stage and is the first stage when determining the route to take when working with the specific company technology. After this preliminary stage, and the systems study group is chosen, the analysis stage takes place to determine the strengths and weaknesses of the particular unit.The next stage, known in the book as â€Å"design,† is when the systems study group determines how to precisely remove a system’s weaknesses while maintain the system’s strengths. If I was working on a project for a company, I would follow this exact model in determining how to gain optimal output from an information system. The final stage in the systems development life cycle is implementation, follow up, and maintenance and in this stage the company periodically checks on the information system to make sure it is still performing optimally.After making sure the implementation is properly installed, I would do a follow up examination every six months to make sure the system in functioning properly and to determine if further implementation needs to take place to update the system. After the implementation is successfully installed and has been followed up on, the new mission is to locate further challenges the corporation may face, whether it be dated information systems, or the data produced by the information system that affects the company such as budgets and quarterly reports.Challenges that may face a company include: loosing capital on technology that is not the most efficient for the corporati on, loosing capital on an unnecessary implementation or company investment, internal fraud, unseen information system malfunctions. When a system study group is formed and the steering committee, high ranking group of top managers that lead the project or projects, determines the best route for the study group to proceed, data should be gathered to properly assess the situation.The five sources of data come from reviewing existing documentation, observing the current system in operation, using open and closed ended questionnaires, reviewing internal control procedures, and interviewing the different participants who have either worked with the system being implemented or done a similar job in the past. The data gathering and data analysis process can effectively reduce the chance of possible future challenges for the company or information system.Any system that is outdated, costing the company more money than necessary or malfunctions needs to be replaced or implemented. If a syste m is outdated, competitor companies who have the same technology will update their systems and be at an advantage thus, if the corporation I was working for had outdated software, I would recommend an upgrade or replacement. Some system operations fees have the potential to bankrupt a company, especially if the technology is drawing a large amount of energy.Malfunctions cannot be tolerated because they are a threat to important company data and financial paper work. The information held on an accounting information system is extremely important and any loss of documentation would result for a copious amount of which would have to be carried out by managers in the human and production resources department as well as a tedious job for the company team of accountants and executives.

Branding, Pricing, and Distribution Strategies

ASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for a push or pull strategy; an overall look at how the distribution strategy fits the product/service target market.It is very important that a start-up company, such as Teach China, build and develop a strong product brand. It is essential that such branding solidify the link between the values of Teach China and its customers. Because of the competiveness of the education market branding the commodities and services of Teach China must be unique. Additionally, branding education is considera bly different than branding a commodity. [ (Gupta & Singh, 2010) ] According the Dr. ’s Gupta and Singh, the movement of a globalized world to a knowledge economy opens immense opportunities for building education brands. (Gupta & Singh, 2010) ] Gupta and Singh also warn against the tendency to confuse â€Å"branding in education as making enough noise to get people to enroll. † (2010) In determining a brand for Teach China it is imperative that the numerous stakeholders in this market are taken into consideration. Gupta and Singh suggest that a â€Å"careful balancing of the stakeholders’ interest is a key requirement of the leadership of each education brand. They identify the stakeholders as, students, faculty, prospective employees, parents and society.Research of current literature show that educational services earn their repeat business by word of mouth of well satisfied and well placed individuals. [ (Gupta & Singh, 2010) ] This idea is further supporte d by a feasibility study conducted by Bradley and Griswold who posit that â€Å"most Chinese are reliant on third-party endorsements from friends and colleagues. † [ (Bradley III & Griswold, 2011) ] The branding of Teach China must also take into consideration the fact that consumers are savvier, demanding value for their money and have little brand loyalty. (Abhijit & Chattopadhyay, 2010) ] Like other service providers, Teach China will have a logo, but its main source of branding, based on current literature will be through the use of social media and word of mouth. Additionally, Teach China’s partnering with an established educational institute, as stated in an earlier section of the company’s marketing plan, will have a direct impact upon branding. For its international market, Teach China will rely heavily upon business to business publications and its Web presence to promote services offered.Teach China will also target setting up a booth or kiosk at trade shows. Dr. Young-Han Kim, et al, writing for Managerial and Decision Economic, 2006 stated compelling reasons why optimal pricing is important: Of the four P's of marketing (product, place, price, and promotion), pricing is the only T' that generates revenue for a company. Although effective pricing can never compensate for poor execution of other P's, ineffective pricing can certainly prevent careful execution of other P's from bearing financial rewards for the company (Nagle and Holden, 1995).The role of pricing becomes even more critical in the context of global market entry. [ (Kim, Aggarwal, Ha, & Cha, 2006) ] Pricing services offered by Teach China is drastically different from pricing a product. There are three different pricing strategy options available to Teach China: cost-plus pricing, competitor’s pricing, or value added pricing. Cost-plus pricing is the standard used by many businesses. Elizabeth Wasserman, editor of Inc. s technology website, quoting Jerome Ost eryoung, a professor of Finance at Florida State University and outreach director of the Jim Moran Institute for Global Entrepreneurship, states that when determining the cost of a service using this method, one must be certain to include a portion of your rent, utilities, administrative costs, and other general overhead costs. [ (Wasserman, 2012) ] This approach could return the greatest profit margin but would cause a fluctuation in price when other costs increase.According to Professor Osteryoung, one should be aware of what competitors are charging for the same service. Yet he cautions against competing on price. Instead, he suggests that service companies compete on service, ambiance, or other factors that set [them] apart,† [ (Wasserman, 2012) ] The other factor discussed by Professor Osteryoung is perceived value to customers. Osteryoung points out that setting a price for a service can be subjective.He rightly posits that pricing (for a service) becomes an art form whe n one considers that â€Å"the important factor in determining how much (a customer is) willing to pay for a service may not be how much time was spent providing the service, but what the customer perceives as the value of the service and the level of expertise,† [ (Wasserman, 2012) ] One method available for setting a price for the services offered by Teach China would be to use what has been called in some literature the â€Å"service pricing formula†.Simply put this method helps determine an hourly rate for services rendered. Desired annual salary + Annual fixed costs (overhead) + Desired annual profit ?Annual billable hour = Hourly rate The other method used by my most businesses offering a service is simply that of setting market-based rates. In the book, The Small Business Start-up Kit, the authors suggest that if your rate is too high it will result in not getting clients. (Pakroo & Repa, 2004) There is also danger in setting rates below the market value. A PDF document downloaded from www. edi. org, warns that â€Å"In a service business, people tend to think that something is wrong, if your prices are too low. They assume that the services are of inferior quality. † (Anonymous, 2012) Taking into consideration available literature research, Teach China will use a market based flat fee rate for services (including a 5% profit margin), with an offer of a discount for businesses enrolling five (5) or more employees. An internet search of prices for language courses returned a range of prices from $645 to over $2000.In order to be competitive in this market, Teach China will offer 20 courses for $1500 this will include study materials, for an additional fee students can spend two weeks in China practicing skills learned. Since these prices reflect doing business in one of China’s major cities, there will be a cost reduction of 10-20% for students from targeted cities. These projections will be adjusted as financial statements ar e prepared showing the cost of fixed assets, faculty and staff, and other operating expenses.The chosen pricing strategy for Teach China is designed to enhance customers’ perceptions about the service offered by the company (its brand). Teach China is selling a value service, offering expertise in language training and instruction. The pricing strategy chosen for Teach China will insure that the company can continue to afford and offer the best language instructors in the business. The target market of Teach China usually shop for similar services by listening to recommendation, reputation and testimonials of satisfied customers.The distribution channels most used by the industry include direct marketing via target mailing, the internet and broadcast media. Teach China will therefore follow the industry standard, specifically, the following strategies will be used to help accomplish the marketing objectives and business goals of Teach China: Direct Mail; Direct Sales; Televis ion programs; with infomercials; Internet strategies; Participation in business trade shows. In its international market, Teach China will benefit from its partnership with its designated education partner already in operation in mainland China.Chris Rimlinger wrote an article in 2011 in Franchising World in which he advocates a balance of both push and pull marketing strategies to â€Å"expand the brand's reach and attract new consumers, maintain lasting relationships with existing consumers, and meet sales goals by creating demand and satisfying existing market needs. † [ (Rimlinger, 2011) ] Teach China’s direct marketing tactics will be the push that gets the brand in front of the consumers. Teach China’s television, infomercials and internet strategies will be the pull that creates consumer demand for the service offered.Using a balance of both push and pull marketing strategies will facilitate Teach China’s brand being disseminated at home and abroad . The combination strategy will allow for specific target marketing to students, businesses and governments. Additionally, according to research conducted by Mike Sands, this type of combination strategy is the most effective way of harnessing technology to develop and control electronic customer relationship management. [ (Sands, 2003) ] Bibliography Abhijit, R. , ; Chattopadhyay, S. P. (2010). Stealth Marketing as a Strategy.Indiana University, Kelley School of Business. Retrieved May 07, 2012 Anonymous. (2012, May 9). PRICING METHODS. Retrieved from SEDI: www. sedi. org/DataRegV2-unified/capnet†¦ /pricing%20methods. pdf Bradley III, D. B. , ; Griswold, R. J. (2011). A Feasability Study to Develop a Foreign Language Academy in China. Journal of International Business Research, 19. Retrieved May 08, 2012, from http://go. galegroup. com/ps/i. do? id=GALE%7CA275130691;v=2. 1;u=tall18692;it=r;p=AONE;sw=s Gupta, M. , ; Singh, P. B. (2010).Marketing and Branding Higher Education: I ssues and Challenges. M. J. P. Hikhand University, Invertis Institute of Management Studies. Uttar Pradesh, India: Review of Business Reasearch. Retrieved May 07, 2012 Kim, Y. -H. , Aggarwal, P. , Ha, Y. -M. , ; Cha, T. H. (2006). Optimal Pricing Strategy for Foreign Market Entry: A Game Theorectic Approach. Managerial and Decision Economics. Retrieved May 08, 2012, from http://www. jstor. org/page/info/about/policies/terms. jsp Pakroo, P. H. , ; Repa, B. (2004). The Small Business Start-Up Kit. Ipswich,, MA: NOLO.Rimlinger, C. (2011, December). Push and Pull Marketing Strategies: Using Them to Your Advantage. Franchising World, 43(12), 15-16. Retrieved May 10, 2012, from http://search. proquest. com/docview/913283066? accountid=10913 Sands, M. (2003). Integrating the web and e-mail into a push-pull strategy. Qualitative Market Research, 6(1), 27-37. Retrieved May 09, 2012, from http://search. proquest. com/docview/213439175? accountid=10913 Wasserman, E. (2012, May 08). How to Pric e Business Services. Retrieved from Inc. Com: http://www. inc. com/guides/price-your-services. html .