Advertising and communication Essay Example | Topics and Well Written Essays - 4500 words

Advertising and communication - Essay ensampleAccording to modern apparent horizon, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in to a greater extent effective and efficient manner than its competitors. The modern concept of marketing communication holds that the key task of agreement is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors. in that location are two key elements in this marketing communication concept.Competitiveness in military control the world oer is so acute that survival is potential for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining rigid in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identifie d as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is cosmos approached in a comprehensive and unified manner where by all told activities of business communication functions in unison. This approach is called Integrated Marketing chat. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as publicizing, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation. The account of the phenomenon of Marketing Communication by Aaker, Batra and Myers (1992) constitutes a fair working explanation of the phenomenon . . . advertising and sales promotions operate together in their impact on the consumer. When designed and run in tandem, they yield power synergies that magnify their individual effects.The ambiguity centered on the definition of IMC has created complexity in assessing the operational efficiency of the process. at that place are umpteen levels of integration, which produces problems collectively as well as individually. The ideal execution of IMC calls for the sharing of the entire organization. Available alloy Of Advertisement And Communication Methods Advertising is a very complex business. To make the advertisement to go on with the changing time new advertising and modern promotional methods needs to be assessed and compared with traditional operable methods. New innovative ideas and media methods uses are to be devised all the time, as the advertising industry switches emphasis from media to media, and as new modern lifestyle trends continuously to develop by new technologies.Traditional and modern view of AdvertisementIn 1980s and 1990s advertising agencies were commonly multi-services agencies, and they divide their area of operations to handle the creative, production and media -buying processes. There was a huge trend towards junk mail or direct mail and many larger-than-life consumer brands switched significant advertising spending into direct mail. For small local businesses TV was an increasingly attractive tool. young lifestyle and technology developments change the marketing communication and advertisement methods of companies. New method of advertising base on exploiting electronic communications and the word of mouth instinct sometimes referred to as Viral marketing. In todays world Internet advertising is more popular than radio advertising -